As with many other aspects of China and the unique cyberspace, advertising will require a re-thinking of strategy in order to be successful.
As of December 2021, China has 1 billion mobile Internet users. This is just shy of 1/5th of the world mobile phone user market. With such a high figure comes the difficulty of reaching the correct consumer within the right context and app.
In the world’s most populous country the potential for success is immeasurable. However, it takes some critical strategic thinking to determine how best to reach your audience. That being said with the right content, marketing team and effort, China can be broken and the results can be huge.
There are a number of advertising avenues that are popular for making an impact and allowing the brand/user to reach their target audience effectively.