Overview
Music Marketing in China
As with many other aspects of China and the unique cyberspace, advertising will require a re-thinking of strategy in order to be successful.
As of December 2021, China has 1 billion mobile Internet users. This is just shy of 1/5th of the world mobile phone user market. With such a high figure comes the difficulty of reaching the correct consumer within the right context and app.
In the world’s most populous country the potential for success is immeasurable. However, it takes some critical strategic thinking to determine how best to reach your audience. That being said with the right content, marketing team and effort, China can be broken and the results can be huge.
There are a number of advertising avenues that are popular for making an impact and allowing the brand/user to reach their target audience effectively.
Benefits
Increase streams
Grow followers
Boost online presence
Optimise your SEO
Streamline promotion
Gain opportunities
Services
Discover the options available which will enhance your visibility in China. Grow your brand and achieve your goals. Contact us now for your tailor-made plan.
NetEase Playlists
Top Chinese DSP
List your tracks for 1 month within the most popular international music playlists on NetEase. Select specific playlists according to genre and mood. Playlists typically have 1 million + followers.
5 playlists
5+ million reach
Douyin Influencers
China’s TikTok
Plug your music into Douyin influencer accounts. Your music will be used as background music for the selected influencers. Get your artist and track name mentioned by the influencer whilst the audience listens to your song.
10 bloggers
1+ million reach
Weibo Advertising
Leading Social Media
Upload your music onto Weibo media accounts. Your music videos, lyric videos, interviews and other visual media will be posted by popular music accounts within the market. Get endorsed by key accounts to increase your reach and visibility.
10 videos
2+ million reach
Public Relations
Articles and News
Send out the most important highlights and news about you and your music to renowned media outlets. Increase your exposure, optimize your search results and build your presence within the Chinese industry.
localisation
20+ media outlets
Spotlight
Kanjian Creative team has provided music promotion and marketing services to support international and domestic artists and labels of all shapes and sizes.
Here are examples of a few of the clients we work with.
Jackson Wang
Arguably the most successful internationally Chinese super-idol Jackson Wang distributed and promoted his first four solo releases with Kanjian. Key results include: top charts on major Chinese streaming platforms, Jackson's first feature in Billboard magazine, three releases promoted on the Times Square LED screen in New York.
AJR
Sony-signed American pop-rock band AJR established their curated digital presence on Weibo, Douyin, and NetEase Music with the help of Kanjian services. Our team also facilitated and promoted AJRs "One Spectacular Night" online concert, which was the first ticketed international live stream event broadcasted in China.
Carl Cox
As part of the Defected Virtual Festival, champion of techno Carl Cox together with Hollywood movie star and DJ Idris Elba DJ'd for the online event. Kanjian facilitated and promoted the live stream in China. The online set resulted in half a million simultaneous views on Huya, Maoyan and KilaKila video streaming platforms.
Courtney Barnett
To support her China tour in July 2019, authentic Australian indie artist Courtney Barnett kick-started her Chinese social media on key platforms - Weibo and NetEase. Kanjian team verified her accounts and localized the content. Kanjian additionally provided tour media coverage across China's influential news outlets.
Mads Langer
Danish rock star Mads Langer worked with Kanjian to launch his digital presence in China. Besides account verification and social media content management, Kanjian expert team managed Chinese influencer collaboration, digital ad purchasing, and playlists plugging on key domestic streaming platforms.
AI
Singer-songwriter from Singapore, who was previously famous under a different artist name, recently launched her new project AI. The artist collaborated with Kanjian to create a full-scale impact within China: from digital presence activation to domestic streaming platforms official support and influencer promotion.
Jackson Wang
Arguably the most successful internationally Chinese super-idol Jackson Wang distributed and promoted his first four solo releases with Kanjian. Key results include: top charts on major Chinese streaming platforms, Jackson's first feature in Billboard magazine, three releases promoted on the Times Square LED screen in New York.
AJR
Sony-signed American pop-rock band AJR established their curated digital presence on Weibo, Douyin, and NetEase Music with the help of Kanjian services. Our team also facilitated and promoted AJRs "One Spectacular Night" online concert, which was the first ticketed international live stream event broadcasted in China.
Carl Cox
As part of the Defected Virtual Festival, champion of techno Carl Cox together with Hollywood movie star and DJ Idris Elba DJ'd for the online event. Kanjian facilitated and promoted the live stream in China. The online set resulted in half a million simultaneous views on Huya, Maoyan and KilaKila video streaming platforms.
Courtney Barnett
To support her China tour in July 2019, authentic Australian indie artist Courtney Barnett kick-started her Chinese social media on key platforms - Weibo and NetEase. Kanjian team verified her accounts and localized the content. Kanjian additionally provided tour media coverage across China's influential news outlets.
Mads Langer
Danish rock star Mads Langer worked with Kanjian to launch his digital presence in China. Besides account verification and social media content management, Kanjian expert team managed Chinese influencer collaboration, digital ad purchasing, and playlists plugging on key domestic streaming platforms.
AI
Singer-songwriter from Singapore, who was previously famous under a different artist name, recently launched her new project AI. The artist collaborated with Kanjian to create a full-scale impact within China: from digital presence activation to domestic streaming platforms official support and influencer promotion.
Results
The outcomes speak for themselves. Previous clients have experienced up to triple times growth with Kanjian Music promotional services.
Grow your brand and achieve unparalleled results.
Track Performance Growth
FAQ’s
Find out what makes Kanjians fully transparent promotion services unique.
Pay a one-off service fee, only for promotion.
Highly customizable and tailored plans are available. Contact our team to discuss your exact requirements and needs,
Our comprehensive reports ensure you are able to analyse the data and make future decisions based on this.
Yes, our fast-responding team will always be on hand to help you through the process.
Kanjian promotional services cover the entire digital space to ensure comprehensive marketing.
Contact Us
Get answers to your inquiries about solutions, sales, support or anything else Kanjian. We will respond in a timely manner.