Kanjian promotes music in the Music Library for sync opportunities through various methods:
- Direct pitching and sales meetings with TV/film companies, ad agencies, and other potential licensees.
- Utilization of online platforms such as Coolvox (Kanjian’s sync licensing platform) and clientships with other stock music libraries.
- Playlists curated for sync opportunities.
- Newsletters targeting industry professionals.
- Campaigns on social media platforms and DSPs (Digital Service Providers).