“Roses and Gold”

1. Official Ads Placement: We initiated the campaign by placing official ads on NetEase Music, which greatly enhanced the track’s visibility, getting his fans prepared
2. Comprehensive PR Copywriting: A full set of article copywriting was developed to reintroduce “Roses and Gold” to the audience, weaving a narrative that linked the past success with the upcoming release.
3. Engaging Video Content: A warming-up video clip for “Roses and Gold” was produced, complete with engaging copywriting to rekindle interest and set the stage for the new single.

“Weathervane” (Release with Kanjian Music)

1. Official Ads Placement: Similar to “Roses and Gold,” “Weathervane” also benefited from official ads placement on NetEase Music with ensuring broad exposure.
2. Weibo Copywriting: Strategic release announcements and engaging copywriting on Weibo amplified the track’s visibility among Chinese audiences.
3. Influencer Engagement: We collaborated with music influencers on Douyin and Weibo to create cover videos, thus expanding the track’s reach and engagement.
4. In-Depth Interview Content: An in-depth interview with Robin Jackson, accompanied by a comprehensive article, was produced to provide deeper insights into the artist’s creative process and connect with fans on a more personal level.
5. Editorial Playlists Placement: “Weathervane” was strategically placed in five editorial playlists, ensuring that it reached listeners who were most likely to appreciate its style and genre.
6. Splash Page Creation: A dedicated splash page on multiple entertainment news apps was designed to capture and retain audience interest, providing a central hub for all promotional activities related to “Weathervane”.

Official Ads Placement on Netease Music： Our campaign commenced with targeted ads on Netease Music, ensuring that Nao Yoshioka’s track reached a broad and diverse audience.

Third-Party Playlist Placement： We secured placements in influential third-party playlists, significantly boosting the track’s exposure and streams.

Social Media Music Critic Influencer Reviews： Collaborations with music critics on social media provided credible reviews and reposts, enhancing the track’s credibility and reach through word of mouth.

Social Media Music Media Accounts: Music video reposts on various music media accounts further amplified Nao Yoshioka’s visibility across platforms.

Strategic Social Media Promotion: We deployed targeted promotions on Weibo, Xiaohongshu, and WeChat, aligning Nao Yoshioka’s music with audience interests and trending topics.

Exclusive Interview: An exclusive interview, available both in video and article formats, was conducted and shared on social media, offering fans deeper insights into Nao Yoshioka’s music and artistic vision.

Our campaign was meticulously designed to maximize impact through targeted ad placements and editorial support. By rolling out the promotion in two strategic phases, we maintained consistent visibility and engagement, ensuring that the song gained steady momentum. The carefully timed placements aligned with peak listening periods, effectively capturing the attention of QQ Music’s vast user base.

Outmaneuvering the Competition

Our focus was on amplifying Imanbek’s presence in a crowded market. Through strategic playlist placements and ad campaigns, we positioned his track to outperform well-established global stars. This strategic excellence propelled the song to a high rank on the QQ Music Western Chart, demonstrating the strength of our approach.

A Campaign that Delivered Results

By aligning deep industry insights with platform-specific tactics, Kanjian Music successfully elevated Imanbek’s profile in China. The campaign not only boosted visibility but also enhanced his reputation on one of China’s most competitive music platforms. This achievement underscores our ability to turn strategic planning into substantial results.

Our approach included targeted advertisements and strategic playlist placement. The campaign was designed to maximize visibility and engagement within the QQ Music platform.

Results and Analysis: During the one-week campaign, we observed significant improvements:

• Advertising Coverage: Increased from 21.1% to 135.05%, indicating a substantial rise in ad displays and impressions.
• Completion and Retention Rates: Both metrics showed improvement, suggesting higher user engagement and loyalty.
• Music Index: Rose from 309 to 2844, reflecting a notable increase in the song’s popularity.
• QQ Music Site-wide Ranking: Improved dramatically from 29,431 to 4,502, confirming the song’s growing popularity.
• QQ Music Official Electronic Music Chart: The track climbed from position 48 to 15.

Special Mention: By May 8, the song ranked in the Top 15 of the QQ Music official electronic music chart, highlighting the effectiveness of the campaign and the song’s appeal.

Our strategy involved targeted advertisements and strategic playlist placements to enhance the band’s exposure. The campaign was meticulously designed to boost visibility and user engagement on NetEase Music.

Results and Analysis: During the seven-day campaign, we achieved significant milestones:

• Total Plays: Amassed 169,862 plays, highlighting the campaign’s wide reach.
• Official Certification: Earned the official “Silver Single Plaque” from NetEase Cloud, signifying the track’s popularity.
• Completion Rate: Achieved a 60% completion rate, indicating strong listener engagement.
• Retention Rate: Attained a 47% retention rate, showing substantial listener loyalty.
• Playlist Inclusions: The track was included in a total of 610 playlists, expanding its reach.
• Shangyin Chart Ranking: Reached the Top 15 on the “Shangyin Chart” on NetEase Music, underscoring the track’s appeal.
• Viral Chart Peak: Peaked at Top 67 on the “Viral Chart” on NetEase Music, demonstrating the track’s viral potential.

Our campaign’s nucleus was the strategic placement of Arc North’s new releases within popular playlists, designed meticulously to engage Netease Music’s algorithm. This targeted approach was twofold:

Algorithmic Leverage: By understanding and capitalizing on Netease Music’s sophisticated algorithm, Kanjian Music ensured that each track received optimal visibility, with minimal investment, maximizing promotional value and audience reach.

Cultural and Community Synergy: The success of “Meant To Be” was harnessed to create a powerful narrative that resonated with the Chinese audience, while the Remix Contest fostered a sense of ownership and community amongst local electronic music enthusiasts.

Video Storytelling: We initiated Jong’s journey by producing a music video that provided a narrative scaffold for each track, vital for visualizing the album’s thematic essence. This was especially crucial for a new artist like Jong, allowing potential fans to forge a connection with his artistic vision through a more engaging medium.

Targeted social media Blitz: Alongside the music video, our targeted social media campaigns captivated both classy pop and emo music aficionados, amassing 679k views on Weibo and catapulting Jong’s visibility in the digital space.

Algorithmic Engagement: We leveraged Netease Music’s platform, known for its user base’s affinity for exploratory and nostalgic sounds, to elevate Jong’s presence. Our strategy involved precise placements during high-traffic periods and cultural festivities, aligning Jong’s musical narratives with audience sentiment.