Leadership and Global Expansion
Tinko Georgiev serves as the Vice President of International Business at Kanjian Music, where he leads from the forefront of the company’s expansive global initiatives. Since his start in 2017, Tinko has strategically driven Kanjian’s reach across international markets, emphasizing collaborative leadership to forge key partnerships and cultivate a dynamic team that propels the company’s vision forward. His collective approach has significantly broadened Kanjian’s global footprint and solidified its position as a leader in licensing management automation, providing comprehensive solutions in royalty administration, digital distribution, and rights management that support over a million creators and hundreds of thousands of organizations worldwide.
Previous Roles and Technological Innovation
Prior to joining Kanjian, Tinko was instrumental in transforming business practices as the Managing Director of Aeye in London, where his team pioneered the integration of smart technologies into business solutions. Under his leadership, they enhanced decision support, data analytics, and business intelligence for Fortune Global 500 companies, including Maersk, Samsung Mobile, and Merrill Lynch, paving the way for more profitable and insightful business operations.
Tinko also founded Whiia, a consultancy that from 2008 to 2014 delivered tailored solutions and strategic insights, fostering a culture of innovation and support among music artists and industry stakeholders. Additionally, he led Prototype Studio, an established digital advertising agency from 2001 to 2007, known for its creative and user experience designs, where he built a reputation for fostering a collaborative and creative work environment.
Education and Skills
Holding a BA in Music and Media Management from London Metropolitan University with First Class honors, and a certificate from the China Creative Industries Experience Program at Peking University, Tinko’s educational background is as diverse as his professional experience. Over his 25-year career, he has been dedicated to leveraging AI and innovative technologies to effect transformative changes across various sectors, always emphasizing a team-oriented approach to enhance user experiences, streamline operations, and discover new revenue pathways.
Languages and Multicultural Competence
Fluent in English and Bulgarian, with working knowledge of Chinese, German, and Russian, Tinko’s global perspective and multilingual capabilities enhance his ability to lead diverse teams and manage cross-cultural communications effectively. As a lifelong learner committed to innovation and excellence in the music industry, Tinko continues to champion the collective achievements of his teams, driving forward the mission of creative satisfaction and financial prosperity in the music industry.
Upcoming
2024 – Music Ally Japan Digital Summit
Opportunities in China for Japan’s Music Scene
The session will delve into the practicalities of existing collaborations and use cases, showcasing how the Japanese market can effectively engage with and benefit from targeting the Chinese audience. Attendees will gain a comprehensive understanding of the potentialities for trans-market partnerships and strategic insights into overcoming existing market challenges. This presentation is a must-attend for professionals looking to bridge the gap between the Japanese and Chinese music markets through innovative and informed strategies.
Previous Engements
2024 – Music Ally Connect
China’s Innovative Business Models
The session discussed business models pioneered by Kanjian. It discussed China’s rising influence on the global music scene through innovative smart device ecosystems and micro-sync distribution. A special focus was placed on pioneering IP protection and the legal recognition of AI-generated content in China, starting the conversation for new global standards.
2023 – International Music Expo
The Business of Broadcasting Traditional Music Online
This interview-style session dived into the nuances of bringing traditional music to the digital realm. It discussed the strategies and business models that are effectively transmitting the rich musical heritage to global online audiences. This session will provide valuable insights into how digital platforms are being leveraged to preserve, promote, and monetize traditional music forms, ensuring their continuity and relevance in the modern world. It’s an essential discussion for professionals interested in the intersection of cultural heritage and digital media innovation.
The Value of Technology and Data for Music Distribution
This session engaged with the profound impact of AI and Data Science on music distribution and promotion, and allowed the audience to get acquainted with advanced strategies ensuring global reach and monetization.
2023 – BPI, China Music Mission
More Than a Streaming
The presentation discussed the dynamic opportunities for UK music and artists within the Chinese market, driven by digital innovations and an evolving consumer base.
2021 – International Music Expo
The Legal Mechanics of Music Monetization
Attorney-at-law for the creative industry, Sander Petit from Backstage Legal shares his insights about “The Legal Mechanics of Music Monetization”.
Interviewed by Tinko Georgiev
2021 – BPI, China Music Mission
Your Brand in China
The talk explores the unique opportunities and challenges presented by China’s digital and entrepreneurial landscape for international music brands. He emphasizes the level playing field China offers, from grassroots initiatives to major labels, facilitated by its distinctive digital ecosystem and consumer behavior.
Tinko Georgiev’s professional journey at the nexus of technology and creativity is driven by a deep-seated passion for transforming industries through innovative applications of artificial intelligence and scientific principles. His interests are broad yet interconnected, focusing on enhancing the interface between creativity, technology, and business to forge new paths and redefine industry standards.
Scientific Exploration and AI Innovation
At the core of Tinko’s interests is his fascination with artificial intelligence’s potential to revolutionize the world. His leadership in deploying AI-driven solutions, such as those developed for Samsung Mobile UK, showcases his commitment to using AI technology to enhance operational efficiencies and user satisfaction. Tinko is keen on exploring how neuroscience can be applied within organizational contexts to improve performance and morale, making substantial contributions to the fields he works in.
Tinko is deeply engaged in exploring how AI can redefine the horizons of music creation as well as music licensing. His interest in this area is not merely academic but is grounded in practical implementations that enhance user interfaces, optimize business workflows, and uncover new revenue channels.
Strategic Leadership and Global Expansion
Tinko’s interest in strategic leadership extends beyond conventional boundaries. He has a proven track record of adapting to and integrating diverse corporate cultures, which has been instrumental in the rapid growth of the organizations he’s been involved with, with his strategies significantly increasing customers, digital assets, footprint and revenue streams. Tinko’s approach involves forming and nurturing high-performing teams that share his vision of innovation and excellence.
Legal Expertise in Music Copyright and Entertainment Law
With a robust background in music copyright and entertainment law, Tinko is well-versed in the legal nuances that govern the music industry. His expertise ensures that technological advancements and business strategies are fully compliant with international copyright laws, which is crucial for protecting artistic integrity and securing equitable profit distribution. This legal acumen also facilitates his active engagement in policy discussions aimed at evolving copyright frameworks to better suit the digital age.
Industry Acumen and Performance Enhancement
Tinko possesses a profound understanding of the intricate dynamics between the music and tech sectors. His interest in industry acumen is reflected in his ability to navigate these complex fields and synthesize them effectively to drive innovation. Additionally, his personal exploration of neuroscience and its practical applications highlights his commitment to enhancing not only business processes but also individual well-being within the workplace.
Vision for the Future
Passionate about challenging established norms, Tinko is dedicated to injecting unparalleled value into the music industry by leveraging cutting-edge technologies. His relentless pursuit of knowledge and excellence in neuroscience and scientific principles amplifies his capability to uplift organizational and individual performance across various aspects of life, aiming to leave a lasting impact on the industry.
White Papers
Embracing Microsync Distribution
White Paper on Alternative Pathways for Music Revenues Beyond Audio Fingerprinting
Discusses the evolving space of music licensing with a focus on microsync distribution. It highlights the potential of stock music platforms as lucrative alternatives for rights holders, especially for those with niche music catalogs. It suggests that microsync can provide more predictable and equitable revenue streams than conventional methods, thus offering a strategic advantage in the music industry. This guide is a call to embrace innovative licensing models that align with the digital age, promoting innovation in music monetization.
Tr(AI)ning the Next-Gen of Music Creation
White Paper on the Transformative Impact of AI on the Music Industry
Explores the profound implications of generative artificial intelligence (AI) on the music industry, advocating for a reimagined approach to music licensing. It highlights how AI can democratize music creation, making it more inclusive and reflective of a broader range of human experiences. The paper also provides a comparative analysis of Chinese and US policies regarding AI-generated content, showing China’s progressive stance on recognizing the copyrightability of such content as part of its strategy to foster innovation. Proposes strategic licensing models to train generative AI systems, which could enhance diversity, counter biases, and protect artists’ rights. This visionary document calls on the music industry to embrace AI as a collaborator in creativity, urging stakeholders to explore new musical frontiers with AI’s help, ensuring that the music of tomorrow is as rich and diverse as the global culture it represents.
Chinese Connected Devices Unlock New Revenues in Established Markets
White Paper on Music Licensing for Chinese Connected Devices Exported Worldwide
Explores the transformative impact of Chinese connected devices like electric vehicles (EVs), smart TVs, and smart speakers on global music licensing. As the world’s largest exporter of such devices, China is redefining music consumption and distribution, urging a reevaluation of licensing strategies to harness new revenue streams in mature markets. These devices, which often don’t use platforms like Google Play or Apple App Store, require direct engagement with manufacturers for music licensing, presenting fresh monetization opportunities in well-established markets. This comprehensive guide provides insights and strategies for rights holders to adapt to and benefit from this evolving landscape, highlighting the need for holistic rights management and innovative licensing models.