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		<title>Terms &#038; Conditions</title>
		<link>https://en.kanjian.com/products/starcast/terms-conditions/</link>
					<comments>https://en.kanjian.com/products/starcast/terms-conditions/#respond</comments>
		
		<dc:creator><![CDATA[Fatih Korkmaz]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 03:21:43 +0000</pubDate>
				<category><![CDATA[Starcast]]></category>
		<guid isPermaLink="false">https://en.kanjian.com/?p=9039</guid>

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<p class=MsoTitle><a name="_uuxyd55jowat"></a><b><span style='font-size:23.0pt;
line-height:115%'>Starcast General Terms and Conditions</span></b></p>

<p class=MsoNormal> </p>

<p class=MsoNormal style='line-height:normal'><b>PUBLISHED NOVEMBER 27, 2023.
EFFECTIVE AS OF NOVEMBER 27, 2023. THESE GENERAL TERMS OF USE REPLACE AND
SUPERSEDE ALL PRIOR VERSIONS.</b></p>

<p class=MsoNormal style='line-height:normal'><b> </b></p>

<p class=MsoNormal style='line-height:normal'>Dear client (the “Client”,
“You”), Welcome to Starcast!</p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='line-height:normal'>This is a legal agreement (the
“Terms and Conditions”, “Agreement”) between You and See Music (Hong Kong)
International Limited (“Kanjian”). Kanjian reserves the sole right at any time
to modify, discontinue or terminate the Site and Services, or modify the Terms
& Conditions without notice. You hereby agree that any modification of
these Terms & Conditions shall not be interpreted to reflect upon the
strength of any provisions in any earlier iteration of these Terms &
Conditions. It is your responsibility to check these Terms & Conditions
periodically for changes. By continuing to use or access the Site and/or
Services after Kanjian makes and posts any such modification, You agree to be
legally bound by the revised Terms & Conditions. You may not alter the
terms and conditions of the Terms & Conditions without Kanjian’s express
written consent.</p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='line-height:normal'>New users who join this agreement
automatically qualify for the Limited Time Bonuses hereunder. By confirming
your acceptance through the dialogue box below by clicking "I
accept," you acknowledge that you understand the meaning of all the
provisions in this agreement, agree to enjoy the bonuses and services provided
under this agreement, and willingly assume any legal consequences associated
therewith.</p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='line-height:normal'>Please read the following
instructions carefully to ensure that You clearly understand Starcast and its
unique services.</p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal><b>BY USING THE SERVICES OFFERED BY STARCAST, THROUGH THE
WEBPAGE OR WITH RESPECT TO YOUR STARCAST ACCOUNT, YOU AGREE TO BE LEGALLY BOUND
BY THE TERMS & CONDITIONS. </b></p>

<p class=MsoNormal><b> </b></p>

<p class=MsoNormal><b>BY USING THE SERVICES OFFERED BY STARCAST, YOU AFFIRM
THAT YOU ARE OVER 18 YEARS OLD AND THE SERVICES DESCRIBED IN AND DELIVERED
THROUGH STARCAST. IF YOU ARE USING STARCAST ON BEHALF OF A THIRD-PARTY, YOU
WARRANT THAT YOU HAVE OBTAINED THE NECESSARY RIGHTS TO ACCEPT THESE TERMS AND
ENTER INTO THIS LEGALLY BINDING AGREEMENT WITH KANJIAN ON THEIR BEHALF.</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<span style='font-size:11.0pt;font-family:"Arial",sans-serif'><br clear=all
style='page-break-before:always'>
</span>

<p class=MsoNormal style='text-align:justify;line-height:normal'><b> </b></p>

<p class=MsoTitle style='margin-bottom:6.0pt;line-height:normal'><a
name="_skhtrkbdrf7u"></a><b><span style='font-size:18.0pt'>YOUR AGREEMENT WITH
KANJIAN</span></b></p>

<p class=MsoNormal> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-align:justify;text-indent:
-34.0pt;line-height:normal'><span style='font-family:"Helvetica Neue"'>1.<span
style='font:7.0pt "Times New Roman"'>          
</span></span><b>DEFINITIONS</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='text-indent:.5in;line-height:normal'>The following
terms shall have the following meanings:</p>

<p class=MsoNormal style='margin-left:34.0pt;text-align:justify;line-height:
normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Catalog</b>” means jointly and severally the entertainment
content provided and delivered by Client to Kanjian and owned or controlled by
Client (including associated licenses of rights from Client such as artists,
composers, musicians and third party recording and production companies) during
the Term. Catalog includes (a) Recordings, (b) Videos, (c) Client’s licenses to
reproduce Compositions with respect to digital distribution of Recordings
and/or Videos, and (d) all other digital assets ancillary to the Recordings,
Videos and Compositions or otherwise relating to the rights granted by Client
to Kanjian under this Agreement, including without limitation, album covers,
lyrics, program title cards and other artwork, music videos, image files,
marketing materials, trade names, trademarks, and logos relating to Client. It
is hereby agreed that the entertainment content that has been delivered and
uploaded to Starcast by Client and received by Kanjian shall be considered to
be part of the Catalog.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Composition</b>” means musical compositions and lyrics
embodied in the Recordings, Videos or other parts of the Catalog.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Composition Rightsholder(s)</b>” means, in terms of each
Composition, the holder of copyrights of such Composition.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Delivery</b>” means the physical delivery to Kanjian, of a
copy of Masters in a mutually agreed form, together with a legible lyric sheet,
of each Masters, Compositions and Videos.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>DSP</b>” means digital service provider such as websites,
online services, IPTV, mobile telecom and wireless operators, and all other
entities selling, broadcasting, streaming or otherwise distributing
entertainment products in any digital format via electronic means such as
downloading, streaming or other existing and future digital delivery methods,
including but not limited to, any and all online services, service over
telephone lines, microwave signals, radio waves, satellite, wireless, cable,
electricity power lines, or any other method now existing or becomes available
during the Term, which allow distribution of the Catalog to consumers
(including their computers, mobile phones, audio/video players, handheld
devices, kiosks and other devices). Full list of DSPs that Client opts-in is
listed under Appendix C.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.6.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Duration of License</b>” means the term of sub-license
agreement between Kanjian and DSPs, End Customer, and any third parties for the
sale of Catalog hereunder.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.7.<span
style='font:7.0pt "Times New Roman"'>       
</span></span><b>“End Customer”</b> means a customer of Catalog distribution,
sale and commercial exploitation service provided by Kanjian.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.8.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Gross Revenue</b>” means the Kanjian is expected to receive
all payments, royalties, proceeds or other monies or remuneration from DSPs,
End Customer and any third parties for the use of the Catalog or any portion
thereof, and from downloads, distribution and commercial exploitation of the
Catalog or any portion thereof via Kanjian’s website. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.9.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>“<b>Kanjian Websites</b>” means any and all websites owned,
controlled, managed or otherwise operated by Kanjian on or after the date
hereof, including, without limitation, *.kanjian.com</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.10.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Limited
Time Bonuses</b>” means an additional incentive provided to new users who join
Starcast from 00:00 China Standard Time on 27 November, 2023 to 23:59 China
Standard Time on 27 December, 2023, the bonus includes but is not limited to
enhanced royalty rates and additional support for their music releases, details
and terms of the bonus are described in Clause 5.1, 8.2 and Appendix B of this
agreement.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.11.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Losses</b>”
/ “<b>Loss</b>” means any losses, damages, actions, costs, disbursements,
expenses, liabilities, obligations, fines, penalties or settlement of any kind
or nature (including reasonable attorney’s fees and expenses), other than
indirect losses and consequential damages;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.12.<span
style='font:7.0pt "Times New Roman"'>     </span></span> “<b>Masters</b>”
means the sound masters or recorded performance of a Composition.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.13.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Publishing
Revenues</b>” means all income generated by exploitation of Compositions
themselves in the form of musical copyright. These revenues include, but are
not limited to: mechanical royalties, streaming mechanical royalties, download
mechanical royalties, ringtone or ringback tone royalties, and synchronization
fees (from synchronization uses of the Compositions).</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.14.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Recordings</b>”
means master sound recordings in the form of full Albums, Compilations or
Tracks (or the file equivalents) identified by a specific UPC code or ISRC code
and specific artwork.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.15.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Starcast</b>”
shall mean the website located at www.star.kanjian.com, or such other URL as
provided by Kanjian to Client from time to time;</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.16.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>PRC</b>”
or “<b>China</b>” means the People’s Republic of China, which for the purpose
of this Agreement, does not include the Hong Kong Special Administrative
Region, the Macau Special Administrative Region and Taiwan.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.17.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Term</b>”
means the term of this Agreement, as further provided under clause 8 hereof.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.18.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Territory</b>”
means Worldwide, unless otherwise provided and subject to Kanjian Websites
being part of the Territory.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.19.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Videos</b>”
means audio-visual programs embodying the Recordings.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.20.<span
style='font:7.0pt "Times New Roman"'>     </span></span>“<b>Withholding
Taxes</b>” shall mean the tax payable on the amounts due to Client, in
accordance with the tax regulation of PRC and in accordance with the trade
treaty between PRC and Client’s country of tax residence, in accordance with
the tax residence certificate provided by Client on the date hereof and at the
beginning of each subsequent calendar year.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>GRANT OF RIGHTS<br>
<br>
</b></p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Subject to the following provisions hereof, Client shall Deliver
(or procure the Delivery of) the Catalog to Kanjian and hereby engages Kanjian,
for the Term and throughout the Territory, to procure and enter into: </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'><br>
2.1.1 Digital distribution licenses in respect of the Masters, the Compositions
and/or the Videos (or any of them, as Kanjian shall determine in its sole
discretion) including, but without limitation, for DSPs (the “<b>Digital Distribution
Licenses</b>”); and </p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'>2.1.2 Music
library licenses including but not limited to synchronization licenses, public
performance licenses, cover song and music adaption licenses, karaoke licenses
in respect of the Masters,  the Compositions and/or the Videos (or any of them,
as Kanjian shall determine in its sole discretion) including, but without
limitation, for DSPs, electronic applications and games, feature films,
television dramas,television programs, television commercials and
advertisements, short videos, live broadcasting, radio broadcasting, online and
offline karaoke, etc (the “<b>Music Library Licenses</b>”).</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Both Parties acknowledge and agree that the Digital Distribution
License is on an exclusive basis only with regards to the Territory and that
the License is on an exclusive basis with regards to the distribution of the
Catalog to the DSPs supplied by Kanjian, and the Music Library License  is on a
non-exclusive basis only with regards to the Territory and that the License is
on an exclusive basis with regards to the distribution of the Catalog to the
DSPs or End Customers supplied by Kanjian</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian has the right to:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.1.<span
style='font:7.0pt "Times New Roman"'>      </span></span>digitally
distribute, promote, market, broadcast, stream exploit and, subject to clause
2.4 and within the Territory, to edit or otherwise use on a commercial basis
any part or element of the Catalog, including, without limitation, through the
following digital electronic formats: DRM-restricted/tethered and unrestricted
downloads, On-demand and interactive streams; any and all other digital
delivery methods now existing or become available after the date hereof;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.2.<span
style='font:7.0pt "Times New Roman"'>      </span></span>grant
licenses for the synchronization of the Catalog in any medium, including but
not limited to motion pictures, company website and internal and/or external
company media production, electronic applications and games, feature films,
television dramas, television programs, television commercials and
advertisements, short videos, live broadcasting within the Territory; and</p>

<p class=MsoNormal style='margin-left:102.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.3.<span
style='font:7.0pt "Times New Roman"'>      </span></span>grant
licenses for the cover song and music adaption of the Catalog in any medium,
including but not limited to television programs, television commercials and
advertisements, short videos within the Territory; and</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.4.<span
style='font:7.0pt "Times New Roman"'>      </span></span>Within
the Territory of Greater China  (including Taiwan, Hong Kong and Macau) only,
grant licenses for the public performance of the Catalog in any medium,
allowing third-parties and End Customers to use such Masters and/or Musical
Works as background music services to locations such as (but not limited to)
retail shops, commercial businesses, airplanes, pubs, restaurants, and hotel
rooms (regardless of whether members of the public have the ability to select
the music they hear or if indeed they are required to pay to select such
music); and</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.5.<span
style='font:7.0pt "Times New Roman"'>      </span></span>grant
licenses for karaoke use of the Catalog in any medium, including but not
limited to offline and online KTV.</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.6.<span
style='font:7.0pt "Times New Roman"'>      </span></span>Within
the Territory of Greater China  (including Taiwan, Hong Kong and Macau) only,
include the Catalog in audio and/or audiovisual compilation(s) for sale via
physical distribution, and in such cases, to manufacture, make copies of,
distribute, and sell physical embodiments of the Catalog; and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.7.<span
style='font:7.0pt "Times New Roman"'>      </span></span>manufacture,
make, export, import, release, use, distribute, and sell the Catalog within the
Territory; and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.8.<span
style='font:7.0pt "Times New Roman"'>      </span></span>market,
advertise, and promote the Catalog within the Territory; and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.9.<span
style='font:7.0pt "Times New Roman"'>      </span></span>develop
and enhance any part of the Catalog for localization purposes, including,
without limitation, double-byte character (simplified and traditional Chinese)
support;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.10.<span
style='font:7.0pt "Times New Roman"'>   </span></span>use the names,
likenesses, sobriquets, photographs, biographies and facsimile signatures of
each of the artists (“<b>Artists</b>”) relating to the Catalog;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.11.<span
style='font:7.0pt "Times New Roman"'>   </span></span>sub-license the
rights under this clause 2 to DSPs as determined by Kanjian;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.12.<span
style='font:7.0pt "Times New Roman"'>   </span></span>on behalf and
under the authority of Client to represent Client for the purpose of licensing
or sublicensing the Catalog through Kanjian to DSPs; and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.13.<span
style='font:7.0pt "Times New Roman"'>   </span></span>publicly
display and make available for download as part of the sale of the Masters, the
Compositions and the other works whether audiovisual, visual or otherwise
relating to the rights granted by Client to Kanjian under this Agreement (the “<b>Additional
Works</b>”); and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.3.14.<span
style='font:7.0pt "Times New Roman"'>   </span></span>take actions
relating to other rights and authorities as provided hereunder.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Without limiting the generality of the foregoing provisions,
Kanjian shall have the rights to prepare, edit and encode the Recordings,
Videos and other material comprising the Catalog in any format for the purpose
of facilitating the intent of this Agreement and the exercise of the rights
granted to Kanjian under this Agreement.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Both Parties acknowledge and agree that Kanjian has the right to
modify, improve and renovate the Catalog. Intellectual property arising from
this modification will always belong to Client. These modifications will
include but not be limited to: editing the length and structure of the
Recordings, adding voice overs, creating new visual assets for preview and
promotion purposes only, subject to clause 3 and clause 7 in this Agreement.
For the avoidance of doubt, Kanjian shall not have the right to mix or remix
the Recordings, alter artwork or any other digital asset for the purposes of
selling it, or modify the Catalog in any other way that may be deemed as
derogatory or in any other way that may affect the moral rights of the content
owners, without Client’s prior written approval.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.6.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client hereby explicitly agrees that DSPs, which operate within
the Territory and their users essentially access the DSP from within the
Territory, shall be deemed to be within the Territory regardless of whether
they support so called “geo-fencing” restriction to their content. For the
avoidance of doubt, for DSPs supporting “geo-fencing” Kanjian shall always
instruct DSPs for the Territory restrictions.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.7.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client will not remove from the Catalog any Recording so that it
becomes unavailable for distribution hereunder unless Client no longer has the
rights to such Recording because of the expiry of a license agreement (and
Client will notify Kanjian at the time of delivery of the Recording of any
relevant 3rd party license expiry dates). Upon receipt of a reasonable takedown
request in writing from Client, Kanjian shall have no less than thirty (30)
business days to issue takedown requests to the applicable DSPs. For the
avoidance of doubt, the takedown procedure (including but not limited to
manner, timing, etc.) shall be at the DSPs sole discretion. Notwithstanding the
aforesaid, Client hereby expressly acknowledges that any removal or replacement
of the Catalog  may negatively influence Kanjian's collaborations with, and the
accruement of settlements from the DSPs, as well as the Client’s royalty
calculation and rights. In order to avoid such potential repercussions and
protect our shared interests, it is mandated by Kanjian that the Catalog
authorized by the Client remains available for the purposes of this Agreement
for a minimum period of one (1) year from the date of ingesting it without
being taken down and devoid of copyright disputes. In addition, Client
expressly acknowledges and agrees that Kanjian shall have the right  not to
replace, modify, or alter the Catalog or any part thereof, that have already
been sublicensed to DSPs without prior mutual written consent. Any removal or
replacement of Recordings as part of the Catalog made within the Term shall not
exceed 5% of the total number of Recordings licensed to Kanjian as part of the
Catalog. Failure to abide by these terms may be deemed a substantive violation
of the Agreement, for which Kanjian reserves the right to withhold the
applicable royalties, dissolve this Agreement, suspend the Client's account,
and/or demand compensation for any ensuing damages.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.8.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client is reminded of the exclusive nature of this Agreement and
any purported sales or other licenses of any of the Recordings by Client to a
subsidiary and/or to a third party occurring during the Term hereof shall be
specifically subject to the terms of this Agreement for the full Term hereof. </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.9.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Notwithstanding any other provision hereunder, Kanjian may
determine whether or not distribute the Catalog to each of DSPs, services and
platforms as further specified in Appendix C based on respective requirements
of each, which might be changed from time to time. For the avoidance of doubt,
Client and Kanjian acknowledge that this Agreement grants the right but not the
obligation to use the Catalog.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.10.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Client
hereby acknowledges and asserts that the so-called “geofencing” territorial
restrictions of making Catalog available is the sole responsibility of DSP and
Kanjian shall have no liability and responsibility if DSP does not honor the
territorial restrictions provided by Kanjian to DSP through the established at
the time method of delivery of Catalog to DSP. In the event that Kanjian
discovers a DSP that is not honoring the aforementioned territorial
restrictions, Kanjian shall use commercially reasonable efforts to instruct and
work with the DSP to apply territorial restrictions. In the event that the DSP
continues to disregard such territorial restrictions for a period of thirty
(30) days, Kanjian shall notify Client and Client will have the right to issue
takedowns of the Catalog, or any part thereof, from the applicable DSP.<br>
<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>3.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>FREE PROMOTION <br>
<br>
</b></p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client may designate certain Recordings, Videos and/or other digital
assets in the Catalog to be used as promotional items (“<b>Promotracks</b>”)
for free.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian may put streams of Promotracks on websites owned or
managed by Kanjian for promotional purposes at its own costs.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian may also provide the Promotracks to third parties for
promotional purposes, including, without limitation, operators of digital
audio/video programming, commercial download stores, free download websites,
webcasters, podcasters, bloggers and community websites, provided, however,
that Client may by written notice to Kanjian opt out of any particular
promotion.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Notwithstanding any other provision hereunder, Client hereby
accepts the promotional nature of the use of the Promotracks and
unconditionally and irrevocably waives its rights to charge or otherwise
collect any royalties, fees or similar compensation relating to the Promotracks.
In addition, after written approval, Client shall be solely responsible for all
fees, expenses, clearances and payments of any kind whatsoever in respect of
the Promotracks and related promotions, including, without limitation,
third-party promotion platform providers and participants, record royalty
participants, mechanical, synchronization and public performance royalties
payable to publishers for Compositions embodied in the Promotracks, payments to
photographers, payments to directors, actors or other participants, or any
other royalties, fees and/or sums payable with respect to the use of any
Promotracks in any authorized promotion and/or as used by Kanjian in accordance
with the terms of this Agreement. For the avoidance of doubt, Kanjian will not
incur any costs related to the usage of Promotracks without prior written
approval by Client.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>4.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>MATERIALS TO BE PROVIDED BY Client</b></p>

<p class=MsoNormal style='line-height:normal'><b> </b></p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client shall provide Kanjian with the materials and information
described in Appendix A attached hereto (the “<b>Deliverables</b>”) with
respect to each title in the Catalog via Client’s own Starcast account, FTP or
any other methods agreed upon by both Parties in writing for the purposes of
digital encoding and distribution of the Catalog. In the event that Client
provides to Kanjian the Deliverables via two or more different methods, Client
hereby acknowledges and agrees that the information provided via Starcast and
visible on the Starcast dashboard shall be the de facto Catalog for the
purposes of this Agreement and with regards to Kanjian’s obligations under this
Agreement, including without limitation clause 4.4. herein. Client shall also
provide a list of titles comprising the Catalog and such other information as
Kanjian shall reasonably request from time to time in connection with this
Agreement. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client shall with delivery of each title provide Kanjian with
full details of the Composition Rightsholder together with evidence that Client
has necessary licenses to reproduce Compositions with respect to digital
distribution of Recordings and/or Videos hereunder. Where Client does not own
or control the copyrights of, or otherwise have the right to license,
sublicense or use, certain Compositions (the “<b>Unauthorized Compositions</b>”),
Client shall provide Kanjian with a detailed list of the Unauthorized
Compositions as well as the identity and contact information of the copyrights
holder(s) of each Unauthorized Composition. <br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Immediately following the execution of this Agreement, Client
shall provide to Kanjian a Catalog list consisting of all Recordings that it
owns or controls as of the date of execution hereof. Unless Client provides
prior written notice to Kanjian to the contrary, all Recordings shall be deemed
to be owned and controlled at all times during the Term and throughout the
Territory by Client. For avoidance of doubt, the rights granted by Client
hereunder in and to the Recordings shall extend only to the extent of any
limitation of Client’s rights therein; provided that Client has provided prior
written notice to Kanjian of any such limitations of its rights in and to any
such Recordings. Client shall provide Kanjian with all Recordings that are
available for licensing. </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>It is hereby acknowledged and agreed by Client that Kanjian shall
not be held liable for any proceedings (including but not limited to delays,
refusals, etc.) resulting from incorrect Deliverables provided by Client to
Kanjian.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>In the event that Kanjian and Client have entered into multiple
agreements, regardless of the rights and license granted under any such
different agreement, Client shall provide, within fourteen (14) business days
from the effective date of each such different agreement, a specific Recordings
list applicable to each such different agreement (the “<b>Applicable Catalog</b>”)
identifying the Catalog or any part thereof by means of, including without
limitation, ISRC for each Recording, the title of each Recording, and the
Artist for each Recording. In the event that Client fails to provide the
Applicable Catalog within the aforementioned period, Client hereby acknowledges
and explicitly agrees that Kanjian shall have the right to consider any and all
parts of the Catalog applicable to all such different agreements.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>5.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>ROYALTIES AND PAYMENTS<br>
<br>
</b></p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian shall pay license fees to Client for the License granted
hereunder (“<b>Royalties</b>”). The Royalties shall be calculated in accordance
with Appendix B attached hereto.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian shall provide a Royalties statement to Client by email no
later than the end of each month for each of such previous month (each, a “<b>Billing
Period</b>”), and shall include the following information: titles of tracks,
names of performers, titles of releases, ISRC Codes, number of streaming or
downloads, and amounts of Royalties payable and any related Withholding Taxes. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>If the amount of the Royalties due and payable with respect to
any Billing Period is less than one hundred (100) US dollars (the “<b>Threshold</b>”),
then the payment of such Royalties shall be deferred to the next Billing Period
until the aggregate amount of the Royalties due and payable for all related
prior Billing Periods exceeds the Threshold, provided, however, all amount of
the Royalties due and payable (regardless whether it exceeds the Threshold)
shall be paid to Client.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client’s bank account information for all purposes under this
Agreement shall be based on the registration submitted by the Client through
the starcast system.</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian invoicing addresses are:</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:1.0in;text-align:justify;line-height:
normal'>By email: dg_statements@kanjian.com</p>

<p class=MsoNormal style='margin-left:1.0in;text-align:justify;line-height:
normal'>By mail: Room A 118, No. 160 Harbin Road, HongKou District, Shanghai,
China</p>

<p class=MsoNormal style='margin-left:1.0in;text-align:justify;line-height:
normal'>Attention: Accounting Department<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>5.6.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client shall be responsible for any charges made by its own bank
in receiving payments hereunder</p>

<p class=MsoNormal style='margin-left:1.0in;text-align:justify;line-height:
normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>6.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>PUBLISHING CLEARING SERVICE</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>6.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Throughout the Term, Kanjian shall use reasonable commercial
endeavours to license the Catalog to DSPs (and others) on the basis that as
well as making payments for the exploitation of the Recordings such licensees
also make payments for the exploitation of the Compositions.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>6.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian may obtain the Publishing Revenues on terms and
conditions as it determines reasonable or appropriate. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>6.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian does not guarantee that all such Publishing Revenues will
be obtainable in the Territory. In the event that Kanjian is unable to obtain
Publishing Revenues as aforesaid it may remove and/or decline to deliver any
related Recording or Video to any applicable DSP. Kanjian shall inform Client
of any such removal or non delivery. If Client directs Kanjian to distribute Recordings
or Videos without Publishing Revenues being payable, Client shall be solely
liable for, and shall indemnify Kanjian for and hold Kanjian harmless against,
any and all claims, loss, damages, fees and expenses (including attorney’s
fees) incurred by Kanjian or its affiliates arising from or in relation to such
distribution without Publishing Revenues. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>6.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian will, wherever reasonably possible, instruct DSPs and
other users of the Catalog to account directly to Composition Rightholders (or
their copyright collection society) for any Publishing Revenues payable in
respect of the digital exploitation of the Compositions in the Territory.
However, in the event that the Publishing Revenue is paid to Kanjian, Kanjian
shall, to the extent that the payment is identifiable and provided that Client
has demonstrated that it has the necessary licenses to reproduce Compositions
with respect to digital distribution of Recordings and/or Videos hereunder, pay
the same to Client and Client shall be responsible for paying the Composition
Rightsholder and Client fully indemnifies Kanjian from any and all harm loss
and liability arising from any failure of Client to correctly pay the
Composition Rightsholder. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>6.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>In respect of Unauthorized Compositions Kanjian will not initially
distribute such titles but will at Client’s request use reasonable commercial
endeavors to procure licenses from the owners of the Unauthorized Compositions
necessary for the digital distribution in the Territory of Recordings and/or
Videos embodying such compositions (the “<b>Publishing Clearance Service</b>”).
Kanjian is hereby authorized and entitled to remit Publishing Revenues it
receives in respect of the Unauthorized Compositions direct to the owner of
such compositions. In respect of the Publishing Clearance Service Kanjian will
charge Client fifteen percent (15%) of all such remittances of Publishing
Revenues made hereunder to the owners of the Unauthorized Compositions and
Kanjian shall be entitled to collect such payment from Client by deducting the
same from Royalties otherwise payable to Client. <br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>7.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>MARKETING AND EDITORIAL HIGHLIGHTS</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>7.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client hereby authorizes Kanjian to promote and highlight the
Catalog or any portion thereof within the Territory via any media during the
Term, including, without limitation, on Kanjian Websites.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>7.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client hereby authorizes Kanjian to create a specific profile
page for any Artist on Kanjian Websites as Kanjian deems necessary or
appropriate.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>7.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client hereby authorizes Kanjian to publicly promote the Artists
by providing access to local media outlets including but not limited to
sponsoring on website banners, featuring Artist interviews on online magazines
or radio programs, and arranging touring opportunities, within the Territory.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>7.4.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Without limiting the generality of this clause 7, and for the
purposes of this clause 7, Kanjian may use only assets priorly approved or
supplied by Client.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>7.5.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Without limiting anything to contrary herein, Kanjian shall have
the right to determine which parts of the Catalog, irrespective of any particular
artist, record company or label affiliation, would best further their
commercial purposes, and to promote such parts of the Catalog more than others.</p>

<p class=MsoNormal style='line-height:normal'><b> </b></p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>8.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>TERM OF AGREEMENT </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>8.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>This Agreement shall take effect on the date hereof.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>8.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>The Term of this Agreement shall be three (3) years, with
successive automatic renewals for one (1) year each, unless otherwise
terminated pursuant to clause 15:</p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'>8.2.1. Within
the first (1st) year, Client are entitled to enjoy limited time bonus royalty
splits as specified in Clause 2, Appendix B hereunder. </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'>8.2.2. Within
the second (2nd) and third (3rd) years, Client shall be subject to standard
royalty splits in accordance with Clause 3, Appendix B hereunder. </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'>8.2.3. Both
parties hereby acknowledge and accept that the Limited Time Bonus period shall
not be subject to termination of this agreement, unless otherwise mutually
agreed upon by both parties.</p>

<p class=MsoNormal style='line-height:normal'><br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>8.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Client is reminded that, notwithstanding the foregoing, whenever
Kanjian shall license, subject to the terms of this agreement, the Catalog to
End Customer, DSPs and any third parties , the Duration of License may be
longer than the Term of this Agreement.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>9.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>OPT OUT PROCEDURES </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>9.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>In the event that Kanjian enters into a license agreement with
any DSP after the date thereof, Kanjian shall notify Client by email the
material terms and conditions thereof, including at least usage, territory and
license fees, along with information about such DSP, to the extent available.
Within fourteen (14) days of Client’s receipt of the notice from Kanjian,
Client shall have the right to send a notice by email to the following address:
distribution@kanjian.com, to elect not to include the Catalog or any portion
thereof in the licensed content under such license agreement.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>9.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian cannot guarantee that a DSP will utilize the Catalog or
any of the individual Recordings or other material that comprises the Catalog.
The method, manner and extent of advertising, distribution, promotion and
exploitation of the Catalog with third party DSPs shall be within the sole
discretion of such DSP.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>REPRESENTATIONS, WARRANTIES AND INDEMNITIES</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>10.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Each
Party hereby represents and warrants to the other Party that, as of the date
hereof, the following representations and warranties are true, accurate and
correct:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>such Party is
duly incorporated and organized, and is validly existing in good standing under
the laws of its place of incorporation;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>the execution,
delivery and performance of this Agreement and the performance by such Party of
its obligations under this Agreement:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-49.5pt;line-height:
normal'>10.1.2.1.<span style='font:7.0pt "Times New Roman"'>   </span>are
within the organizational power of such Party and has been duly authorized by
all necessary corporate actions, and do not and will not contravene any
provision of any applicable laws, such Party’s constitutional documents or any
contractual restriction binding upon or affecting such Party;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-49.5pt;line-height:
normal'>10.1.2.2.<span style='font:7.0pt "Times New Roman"'>   </span>to
such Party’s knowledge, other than necessary approvals by and registrations
with any competent approval authority in accordance with applicable laws, such
Party’s execution of this Agreement and the performance of its obligations
hereunder do not require any other approval, authorization, license, exempt,
consent or registration from or with any other governmental authorities, court
or any other third party, and are not and will not be in contravention of the
terms of the constitutional documents of such Party or any amendments thereto;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.3.<span
style='font:7.0pt "Times New Roman"'>   </span></span>this Agreement
has been duly executed by such Party and constitutes a legal, valid and binding
obligation of such Party, enforceable against it in accordance with its terms;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.4.<span
style='font:7.0pt "Times New Roman"'>   </span></span>there are no
actions, litigations, arbitrations, investigations or proceedings pending (or,
to the actual knowledge of such Party, threatened or intended to be initiated)
against such Party before any court or any governmental authorities challenging
the legality, validity or legitimacy of this Agreement or the transactions
contemplated thereunder or which may have material effect on such Party’s
ability to perform its obligations under this Agreement; </p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.5.<span
style='font:7.0pt "Times New Roman"'>   </span></span>the person(s)
executing this Agreement on behalf of such Party are duly authorized to do so;
and</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.1.6.<span
style='font:7.0pt "Times New Roman"'>   </span></span>such Party is
financially sound and has no proceedings instituted against it for winding up
or liquidation and has no receiver or any authority of the court appointed over
its assets, and is in a position to clear its liabilities as and when they
mature.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>10.2.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Client
hereby represents and warrants to Kanjian that the following representations
and warranties regarding Catalog are true, accurate and correct:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.2.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>it has good and
marketable title to, full ownership of or licensed rights to the Catalog and
full power, right and authority to grant to Kanjian the rights and the License
as contemplated hereunder;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.2.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>all information
provided by Client to Kanjian with respect to the Catalog is true, correct and
accurate; </p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.2.3.<span
style='font:7.0pt "Times New Roman"'>   </span></span>The Catalog and
all parts thereof are original non infringing works (and/or all necessary permissions,
licenses and/or sample clearances have been obtained by Client) such that the
exercise by Kanjian of the rights granted to it hereunder will NOT give rise to
any infringement of the rights of any third parties including (without
limitation) copyright infringement;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>10.2.4.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Client is
solely responsible for the payments of any and all amounts due to any
underlying holders of any rights to the Catalog or any portion thereof,
including, without limitation:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-49.5pt;line-height:
normal'>10.2.4.1.<span style='font:7.0pt "Times New Roman"'>   </span>fees,
income, monies, royalties or any other compensation due to artists, producers,
copyright owners, Composition Rightsholders, and all other third parties whose
performance is embodied in a Recording or Video or is otherwise involved in the
creation of the Recording or Videos that are included in the Catalog; </p>

<p class=MsoNormal style='margin-left:1.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-49.5pt;line-height:
normal'>10.2.4.2.<span style='font:7.0pt "Times New Roman"'>   </span>any
other fees, compensation, royalties or other monies due and or payable with
respect to the artwork, metadata, trademarks and logos in the Catalog or
materials provided by Client.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>11.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>USE OF Client BRANDING </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>11.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Client
hereby grants Kanjian, on a non-exclusive basis and free of charge, throughout
the Term and within the Territory, the right to display Client’s and Artists’
branding elements (including, without limitation, trademarks, logos, Client
name or trade name of Client and/or of its labels and/or affiliates) in
materials produced by Kanjian as part of its sales and marketing effort,
including but not limited to Kanjian’s Website.</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>12.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>CONFIDENTIALITY </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>12.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Unless
as otherwise provided hereunder, each Party shall keep strictly confidential,
(i) the terms and conditions hereof and of any other related agreement, (ii)
the other Party’s intellectual property, know-how, trade secrets, strategic or
operational plans, technical information, designs, drawings, research &
development results, products information, source codes, prototypes, identity
of either party’s existing or potential customers, pricing methods, market
studies and projections, financial information, business operations and legal
matters (collectively, the “<b>Confidential Information</b>”) except as the
other Party should agree otherwise in writing; provided, however, that either
Party may disclose Confidential Information (i) to the extent required by applicable
law so long as, where such disclosure is to a government entity, such Party
shall use its reasonable efforts to obtain confidential treatment of the
Confidential Information so disclosed, (ii) to the extent required by the rules
of any securities regulatory authority, and (iii) to its officers, directors,
employees, professional advisors, investors and financing sources as necessary
and on a strictly confidential and need-to-know basis.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>13.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>INTELLECTUAL PROPERTY INFRINGEMENT </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>13.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>If
the Catalog or any right in connection therewith has been infringed by a third
party in the Territory, Kanjian may, in the name of Client and on its behalf as
its attorney-in-fact, engage in any and all investigations. Upon Client’s
approval, Kanjian may, in the name of Client and on its behalf as its
attorney-in-fact, engage in any and all legal action including but not limited
to negotiations, settlements, initiation of lawsuits and take any other
necessary actions. Client is obligated to render full cooperation and assistance
to Kanjian, its advisors and agents with respect to any such action. Any and
all attorneys’ fees, costs of suit, as well as other costs and expenses in
relation to Kanjian’s action taken pursuant to this clause shall be equally
shared by the Parties. Kanjian may make advances of these payments and Client
shall reimburse Kanjian for its share of such amounts. Kanjian may also deduct
Client’s share of such payments and payment advances from any amounts received
from third parties. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>13.2.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Upon
Kanjian’s request, Client shall provide adequate proof to substantiate a good
faith claim to rights of a Recording, Video or other portion of the Catalog. If
Client fails to do so, Kanjian may in its sole discretion exclude any portion
of the Catalog so affected from all licensed content with respect to any or all
DSPs. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>13.3.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Kanjian
undertakes to use its commercially reasonable efforts to take reasonable
measures to prevent the Catalog from any unauthorized use. The Parties
expressly agree that Kanjian shall not be responsible for any unauthorized use
of the Recordings or Videos by any third party. Client agrees that if Kanjian
becomes aware that any Catalog has been infringed by a third party in
Territory, Kanjian may take appropriate action to protect the Catalog and
interests of both Parties. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>14.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>BREACH OF AGREEMENT </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>14.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Unless
as otherwise provided hereunder, a Party shall be in breach of this Agreement
if it fails to fully perform, or unlawfully suspends its performance of, its
obligations under this Agreement. </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>14.2.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Each
breaching Party (the “<b>Indemnifying Party</b>”) shall indemnify the
non-breaching Party (the “<b>Indemnified Party</b>”) if Indemnifying Party
fails to remedy such breach to the satisfaction of the Indemnified Party within
thirty (30) days after the Indemnified Party delivers a written notice to the
Indemnifying Party in respect of, and hold the Indemnified Party harmless
against, and shall compensate, reimburse and pay for, any and all Losses
suffered or incurred by the Indemnified Party arising from or in relation to:</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>14.2.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>any breach of
any of the Indemnifying Party’s representations or warranties hereunder;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>14.2.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>any breach,
default or non-performance of any of the Indemnifying Party’s obligations or
covenants hereunder;</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>14.2.3.<span
style='font:7.0pt "Times New Roman"'>   </span></span>any breach or
violation by the Indemnifying Party of any applicable laws; or</p>

<p class=MsoNormal style='margin-left:1.0in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>14.2.4.<span
style='font:7.0pt "Times New Roman"'>   </span></span>the enforcement
of this indemnity.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>14.3.<span
style='font:7.0pt "Times New Roman"'>     </span></span>The
Indemnifying Party shall forthwith on demand and in no event later than thirty
(30) days from such demand reimburse the Indemnified Party of such Loss
suffered or sustained by the Indemnified Party.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>TERMINATION </b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>15.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>This
Agreement may be terminated<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.1.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>By written
agreement of the Parties; or<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.1.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>By either Party
upon written notice to the other Party in any of the following cases: <br>
<br>
</p>

<p class=MsoNormal style='margin-top:0in;margin-right:-3.0pt;margin-bottom:
0in;margin-left:117.0pt;margin-bottom:.0001pt;text-indent:-54.75pt;line-height:
normal'>15.1.2.1.<span style='font:7.0pt "Times New Roman"'>     
</span>if the other Party materially breaches this Agreement and fails to
remedy such breach to the satisfaction of the termination Party within thirty
(30) days after the terminating Party delivers a written notice to the other
Party; or<br>
<br>
</p>

<p class=MsoNormal style='margin-left:117.0pt;text-indent:-54.75pt;line-height:
normal'>15.1.2.2.<span style='font:7.0pt "Times New Roman"'>     
</span>If the terminating Party delivers the termination notice to the other
Party not less than sixty (60) days prior to the date on which the initial Term
or any successive renewal Term expires; or<br>
<br>
</p>

<p class=MsoNormal style='margin-left:117.0pt;text-indent:-54.75pt;line-height:
normal'>15.1.2.3.<span style='font:7.0pt "Times New Roman"'>     
</span>if the other Party is unable to pay its debts when due, or makes an
assignment for the benefit of its creditors, or files a petition under
applicable bankruptcy or insolvency Laws seeking relief, or is otherwise deemed
or adjudicated bankrupt or insolvent.<br>
<br>
</p>

<p class=MsoNormal style='margin-top:0in;margin-right:-7.5pt;margin-bottom:
0in;margin-left:63.0pt;margin-bottom:.0001pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>15.2.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Unless
as otherwise provided hereunder, this Agreement shall become null and void upon
termination, and there shall be no further liability or obligation on the part
of either Party; provided, however, that (a) any right, provision or obligation
of this Agreement that by its nature or are expressly provided to survive
thereafter shall survive following any such termination, including but not
limited to clauses 12 (Confidentiality), 13 (Intellectual Property Infringement),
14 (Breach of Agreement), 15 (Termination), 16 (Miscellaneous), provided,
however, that the representations and warranties under clause 10 shall survive
the termination of this Agreement for two (2) years; and (b) save as otherwise
provided herein, each of the Parties shall remain liable to the other for any
sums of money payable and for any breach of this Agreement existing at the time
of such termination.<br>
<br>
</p>

<p class=MsoNormal style='margin-top:0in;margin-right:-7.5pt;margin-bottom:
0in;margin-left:63.0pt;margin-bottom:.0001pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>15.3.<span
style='font:7.0pt "Times New Roman"'>     </span></span>In
the event that Client publishes any content anywhere in any language that
disseminates obscenity, pornography, gambling or violence, or contains remarks
on religious, cultural, or ethnic matters, including defamatory or insulting
remarks, or content that may incite violence against certain groups, or any
other content which violates Chinese laws and regulations, Kanjian reserves the
right to unilaterally terminate this Agreement and withdraw from the agreement.
All associations, affiliations and uses of trademarks will no longer be
permitted.</p>

<p class=MsoNormal style='margin-top:0in;margin-right:-7.5pt;margin-bottom:
0in;margin-left:68.05pt;margin-bottom:.0001pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-top:0in;margin-right:-7.5pt;margin-bottom:
0in;margin-left:63.0pt;margin-bottom:.0001pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>15.4.<span
style='font:7.0pt "Times New Roman"'>     </span></span>This
Agreement may be terminated immediately by Kanjian in the event that Client
commits any act of fraud:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.4.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Fraud shall be
defined for purposes of this Agreement, but not limited to, as a using
artificial means now known or hereafter devised, to increase revenues from
DSPs, without the knowledge of Kanjian.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.4.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Notwithstanding
anything herein to the contrary, this Agreement shall terminate and no payment
of any fee hereunder shall be made to or on behalf of the Client, if the Client
has engaged in fraud, embezzlement or willful misconduct with respect to its
obligations hereunder.</p>

<p class=MsoNormal style='margin-left:102.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>15.4.3.<span
style='font:7.0pt "Times New Roman"'>   </span></span>If the
termination of this Agreement is a result of fraud, Kanjian shall be entitled
to recover from the Client all out-of-pocket expenses which such Kanjian has
incurred and the termination of this Agreement shall not be deemed or construed
as limiting or denying any other legal or equitable right or remedy of Kanjian.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>16.<span style='font:7.0pt "Times New Roman"'>        
</span></span><b>MISCELLANEOUS</b></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.1.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Capitalized
terms not otherwise defined in this Agreement will have the meanings ascribed
to them in the Contract. Headings are inserted for the convenience of the
parties only and are not to be considered when interpreting this Agreement.
Words in the singular mean and include the plural and vice versa. Words in the
masculine include the feminine and vice versa. No regard for gender is intended
by the language in this Agreement.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.2.<span
style='font:7.0pt "Times New Roman"'>     </span></span>This
Agreement shall be governed by, and construed in accordance with, the laws of
the PRC.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.3.<span
style='font:7.0pt "Times New Roman"'>     </span></span>In
the event that any dispute arises in connection with the conclusion,
performance or interpretation of this Agreement, the Parties shall attempt in
the first instance to resolve such dispute through friendly consultations. If
the dispute cannot be resolved in this manner within thirty (30) days after the
dispute arises, any party shall be entitled to submit the dispute for
arbitration to China International Economic and Trade Arbitration Commission (“<b>CIETAC</b>”)
in Shanghai in accordance with the arbitration rules of CIETAC then in effect.
The arbitral award shall be final and binding on the Parties. The arbitration
tribunal shall consist of one (1) arbitrator to be agreed upon and appointed by
the Parties. In the event the Parties cannot agree upon an arbitrator within
twenty (20) days after the arbitration notice is served, the arbitrator shall
be appointed by the Chairman of CIETAC. The arbitration proceedings shall be
conducted in both English and Chinese. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.4.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Except
as otherwise provided hereunder, each of the Parties shall pay for its own
costs and expenses incidental to this Agreement and all transactions in
connection therewith. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.5.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Except
as otherwise provided hereunder, any and all tax liabilities arising in
relation to this Agreement and related transactions shall be borne by each
Party in accordance with relevant tax law applicable to such Party at the time
such liabilities arise.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.6.<span
style='font:7.0pt "Times New Roman"'>     </span></span>If
at any time any one or more provisions hereof is or becomes invalid, illegal,
unenforceable or incapable of performance in any respect, the validity,
legality, enforceability or performance of the remaining provisions hereof
shall not thereby in any way be affected or impaired.<br>
<br>
</p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.7.<span
style='font:7.0pt "Times New Roman"'>     </span></span>Client
shall not, without the prior written consent of Kanjian, assign, transfer,
charge, sub-contract or deal in any other manner with all or any of its rights
or obligations under this Agreement. Notwithstanding the foregoing, where
Client is subject to: (i) a sale of all or substantially all of its assets, or
(ii) a change in its ownership or control, it:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>16.7.1.<span
style='font:7.0pt "Times New Roman"'>   </span></span>shall notify
Kanjian in writing no less than 30 days from becoming legally bound to a sale
or change in ownership; and<br>
<br>
</p>

<p class=MsoNormal style='margin-left:102.05pt;text-indent:-39.7pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>16.7.2.<span
style='font:7.0pt "Times New Roman"'>   </span></span>shall assign in
full its rights and obligations under this Agreement to the applicable
successor in interest.  </p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.8.<span
style='font:7.0pt "Times New Roman"'>     </span></span>In
the event that Client is experiencing or likely to experience a change in
ownership, control, or management shall provide to Kanjian not less than thirty
(30) days’ prior written notice (or, where this is not possible, such prior
notice as is reasonable in the circumstances) of any such change in ownership,
control, or management taking effect. For the purpose of this clause 16.7,
“control” means owning or having control over the voting rights attaching to
not less than 50% of the issued ordinary share capital of Client, or
controlling (directly or indirectly) the appointment of a majority of the board
of management.</p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.9.<span
style='font:7.0pt "Times New Roman"'>     </span></span>This
Agreement shall be binding on and shall inure for the benefits of the
successors and assigns of the Parties hereto but shall not be assigned by any
Party without a written notification to the other Party.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.10.<span
style='font:7.0pt "Times New Roman"'>   </span></span>No failure of
any Party to exercise and no delay on its part in exercising any right
hereunder will operate as a release or waiver thereof, nor will any single or
partial exercise of any right under this Agreement preclude any other or
further exercise of it or the exercise of any right or prejudice or affect any
right against others under the same liability whether joint, several or
otherwise. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.11.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Any variation
to this Agreement shall be binding only if it is pursuant to a document signed
by all the Parties.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.12.<span
style='font:7.0pt "Times New Roman"'>   </span></span>The rights and
remedies provided in this Agreement are cumulative and not exclusive of any
rights or remedies provided by law. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.13.<span
style='font:7.0pt "Times New Roman"'>   </span></span>This Agreement
constitutes the entire agreement and understanding between the Parties in
connection with the subject-matter of this Agreement and supersedes all
previous proposals, representations, warranties, agreements or undertakings
relating thereto whether oral, written or otherwise and neither Party has
relied on any such proposals, representations, warranties, agreements or
undertakings.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.14.<span
style='font:7.0pt "Times New Roman"'>   </span></span>This Agreement
may be entered into in any number of counterparts and by the Parties to it on
separate counterparts, each of which when so executed and delivered shall be
the original, but all the counterparts shall together constitute one and the
same instrument.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.15.<span
style='font:7.0pt "Times New Roman"'>   </span></span>The Parties
shall use all commercially reasonable efforts to take or cause to be taken all
necessary or appropriate actions and do, or cause to be done, all things
necessary or appropriate to consummate and make effective the transactions
contemplated hereunder, including the execution of any additional document or
instrument that may be reasonably necessary or appropriate to carry out any of
the provisions hereof.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.16.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Notices or
other communications required to be given by a Party pursuant to this Agreement
shall be written in English or Chinese and shall be delivered personally, sent
by a recognized courier service or by email to the address of the other Party set
forth below. The dates on which notices shall be deemed to have been duly
received shall be determined as follows:</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-.75in;line-height:
normal'>16.16.1.1.<span style='font:7.0pt "Times New Roman"'>   </span>Notices
given by personal delivery shall be deemed duly received on the date of
personal delivery.</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-.75in;line-height:
normal'>16.16.1.2.<span style='font:7.0pt "Times New Roman"'>   </span>Notices
given by courier shall be deemed duly received on the date indicated on the
receipt. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:130.5pt;text-indent:-.75in;line-height:
normal'>16.16.1.3.<span style='font:7.0pt "Times New Roman"'>   </span>Notices
given by email shall be deemed duly received on the first business day
following the date of successful transmission and receipt. </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;line-height:normal'>Notices to
Kanjian:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'>Address: Room
A 118, No. 160 Harbin Road, HongKou District, Shanghai, China </p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'>Attention:
Licensing Department </p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'>Telephone: +86
21-6357-0107</p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'>Email: <a
href="mailto:legalaffairs@kanjian.com"><span style='color:#1155CC'>legalaffairs@kanjian.com</span></a>
</p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:63.0pt;line-height:normal'>Notices to
Client:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:81.0pt;line-height:normal'>As per user
registration </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-top:0in;margin-right:-3.0pt;margin-bottom:
0in;margin-left:63.0pt;margin-bottom:.0001pt;text-indent:-.5in;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>16.17.<span
style='font:7.0pt "Times New Roman"'>   </span></span>Both Parties
acknowledge that Client has been provided with a period of thirty (30) days of
the date hereof, in which to consider whether or not to enter into this
Agreement, after which period, and provided that Client has not entered into
this Agreement, Kanjian shall have the right to revoke this Agreement without
any notice to Client.<br>
<br>
</p>

<p class=MsoNormal style='margin-right:-3.0pt;line-height:normal'> </p>

<p class=MsoTitle style='margin-bottom:6.0pt;line-height:normal'><a
name="_pbcchh6dkjta"></a><b><span style='font-size:18.0pt'>DELIVERABLES<br>
</span></b><span style='font-size:18.0pt'>(Appendix A)</span></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>1.<span style='font:7.0pt "Times New Roman"'>          
</span></span>Client will provide Kanjian with the technical, graphic and
artistic elements necessary for the integration of each item in the Catalog
into the Services, in accordance with Article 4 of this agreement, including:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Recordings: </p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>Form:
files encoded using WAV 16bit or better;<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>CD artwork, packaging of the Recording or photograph of the
performing artist:<br>
<br>
</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>Format:
JPEG files;</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>Resolution
(number of pixels): to be determined by KANJIAN</p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Music Videos: <br>
<br>
</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>Codec:
H264; 5000kbps; Audio>192Kbps; Frame rate 29.97fps;</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>Height:
>= 720(e.g. 1920x1080@16:9 or 1440x1080@4:3)</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.<span style='font:7.0pt "Times New Roman"'>          
</span></span>Client will provide KANJIAN with the information necessary for
the integration of each Recording in the Catalog into the Services, in
accordance with Article 4 of this agreement, i.e. an XML file specifying for
each Recording and album:</p>

<p class=MsoNormal style='margin-left:.5in;text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the name
of the performing artist(s),</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the title
of the Recording and of the album</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the record
label,</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the total
length of the Recording / the album,</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the ISRC
code of the Recording and the UPC code of the album,</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the
musical genre (optional),</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the name
of the author and composer of the Recording,</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the
delivery date (optional),</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the
release date (from which the Recording / the album can be available for the end
users from the Site).</p>

<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;
margin-left:1.0in;text-align:justify;text-indent:-.25in;line-height:normal'>○<span
style='font:7.0pt "Times New Roman"'>     </span>the rights
pertaining to each Recording (territories, commercial mode)</p>

<p class=MsoTitle style='margin-bottom:6.0pt;line-height:normal'><a
name="_m0amnme1ckjy"></a><b><span style='font-size:18.0pt'>ROYALTIES<br>
</span></b><span style='font-size:18.0pt'>(Appendix B)</span></p>

<p class=MsoNormal style='text-align:justify;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>1.<span style='font:7.0pt "Times New Roman"'>          
</span></span>The Parties acknowledge and agree that:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Kanjian is expected to receive payments, royalties, proceeds or
other monies or remuneration from DSPs for the use of the Catalog or any
portion thereof (other than Compositions with respect to which Client is not a
licensee or otherwise does not now own or control copyrights, or Compositions
where direct accounting from the DSP to the rights holder has been procured),
and from downloads and distribution of the Catalog or any portion thereof via
Kanjian’s own website (<a href="http://www.kanjian.com"><span style='color:
#1155CC'>http://www.kanjian.com</span></a>), save for monies deducted by DSPs
and wire transfer charges (collectively, the “<b>Gross Receipts</b>”). <br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>1.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Any and all Withholding Taxes levied by any tax authorities on
the Royalties shall be deducted from the Royalties before the Royalties are
paid to Client. Client hereby authorizes Kanjian to, and Kanjian shall, in
accordance with the terms of this Agreement and subject to the applicable laws,
report, pay or withhold any tax payable on the Royalties in the Territory.  <br>
<br>
</p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>2.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>Royalty Split (Limited Time Bonus)</b>: Applicable ONLY to
users who joined Starcast within the Limited Time Bonus period. With respect to
the revenues generated from Digital Distribution Licenses, the Royalties shall
be calculated and distributed in the following amounts and order of priority:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>First, Kanjian will withhold Publishing Revenues as payments to
the copyrights holders of the Compositions from the Gross Receipt, if
applicable. The remaining Gross Receipts is hereinafter referred to as the
(“Net Receipts”).</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Second, one hundred percent (100%) of the Net Receipts shall be
the Royalties payable by Kanjian to Client hereunder.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>2.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Third, the Royalties, net of the Withholding Taxes, shall be paid
to Client promptly after Withholding Tax clearance, if applicable.  </p>

<p class=MsoNormal style='line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>3.<span style='font:7.0pt "Times New Roman"'>          
</span></span><b>Royalty Split (Standard)</b>: With respect to the revenues
generated from Digital Distribution Licenses, the Royalties shall be calculated
and distributed in the following amounts and order of priority:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>First, Kanjian will withhold Publishing Revenues as payments to
the copyrights holders of the Compositions from the Gross Receipt, if
applicable. The remaining Gross Receipts is hereinafter referred to as the
(“Net Receipts”).</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Second, twenty percent (20%) of the Net Receipts shall be
retained by Kanjian for its services hereunder. The remaining eighty percent
(80%) of the Net Receipts shall be the Royalties payable by Kanjian to Client
hereunder.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>3.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Third, the Royalties, net of the Withholding Taxes, shall be paid
to Client promptly after Withholding Tax clearance, if applicable.  </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>4.<span style='font:7.0pt "Times New Roman"'>          
</span></span>With respect to the revenues generated from Music Library
Licenses, the Royalties shall be calculated and distributed in the following
amounts and order of priority:<br>
<br>
</p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.1.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>First, Kanjian will withhold Publishing Revenues as payments to
the copyrights holders of the Compositions from the Gross Receipt, if
applicable. The remaining Gross Receipts is hereinafter referred to as the
(“Net Receipts”).</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.2.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Second, fifty percent (50%) of the Net Receipts shall be retained
by Kanjian for its services hereunder. The remaining fifty percent (50%) of the
Net Receipts shall be the Royalties payable by Kanjian to Client hereunder.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:68.05pt;text-indent:-34.05pt;line-height:
normal'><span style='font-family:"Helvetica Neue";color:black'>4.3.<span
style='font:7.0pt "Times New Roman"'>       
</span></span>Third, the Royalties, net of the Withholding Taxes, shall be paid
to Client promptly after Withholding Tax clearance, if applicable.  </p>

<p class=MsoNormal style='margin-left:68.05pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>5.<span style='font:7.0pt "Times New Roman"'>          
</span></span>Kanjian shall be responsible for completing PRC tax and foreign
exchange procedures relating to the payments of the Royalties to Client. Client
shall promptly provide Kanjian with all documents and information as requested
by Kanjian or the tax authorities for paying taxes on the Royalties.</p>

<p class=MsoNormal style='margin-left:.5in;line-height:normal'> </p>

<p class=MsoNormal style='margin-left:34.0pt;text-indent:-34.0pt;line-height:
normal'><span style='font-family:"Helvetica Neue"'>6.<span style='font:7.0pt "Times New Roman"'>          
</span></span>For the purpose of the calculation and payments of the Royalties
Payable, the Parties agree to use the intermediate exchange rate between USD and
RMB published by the People’s Bank of China or its agent on the date of payment
of the Royalties Payable.</p>

<p class=MsoNormal style='line-height:normal'> </p>

<span style='font-size:26.0pt;font-family:"Arial",sans-serif'><br clear=all
style='page-break-before:always'>
</span>

<p class=MsoTitle style='margin-bottom:6.0pt;line-height:normal'><a
name="_7zeec4kbwz0t"></a><b><span style='font-size:18.0pt'> </span></b></p>

<p class=MsoTitle style='margin-bottom:6.0pt;line-height:normal'><a
name="_1yzsm7e0fhwe"></a><b><span style='font-size:18.0pt'>DIGITAL SERVICE
PROVIDERS<br>
</span></b><span style='font-size:18.0pt'>(Appendix C)</span></p>

<p class=MsoNormal> </p>

<p class=MsoNormal style='margin-bottom:10.0pt;line-height:normal'>In
accordance with clause 9 hereof, and subject to Territory, Client authorizes
Kanjian to deliver Catalog to the following DSP</p>

<p class=MsoNormal style='margin-bottom:10.0pt;line-height:normal'><b>ALL DSPs
& Opt-out for new DSPs:</b></p>

<p class=MsoNormal style='margin-bottom:10.0pt;line-height:normal'>You agree to
allow Kanjian to distribute your content through all DSPs that we have
partnered with up until the date of the Agreement, or any DSPs selected from
the following list. For any new DSPs added after the date thereof, Kanjian will
notify you in accordance with Section 9 of this Agreement. You will then have a
period of 14 days to opt-out of distribution through the new DSP. If you do not
opt out within this period, you will be automatically included.</p>

<p class=MsoNormal style='margin-bottom:10.0pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-right:-3.0pt;line-height:normal'> </p>

<p class=MsoNormal style='margin-right:-3.0pt;line-height:normal'> </p>

</div>

</body>

</html>
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			</item>
		<item>
		<title>Monetization Strategies for Global Artists in the Chinese Music Market</title>
		<link>https://en.kanjian.com/articles/monetization-strategies-for-global-artists-in-the-chinese-music-market/</link>
					<comments>https://en.kanjian.com/articles/monetization-strategies-for-global-artists-in-the-chinese-music-market/#respond</comments>
		
		<dc:creator><![CDATA[Tinko Georgiev]]></dc:creator>
		<pubDate>Thu, 22 Jun 2023 09:43:32 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Starcast]]></category>
		<guid isPermaLink="false">https://en.kanjian.com/?p=8443</guid>

					<description><![CDATA[How Global Artists Thrive in the Chinese Music Market]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:334px;--awb-background-image:url(&quot;https://en.kanjian.com/wp-content/uploads/2023/12/worldwide-channels.jpeg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:72px;--awb-padding-top-medium:0px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column" style="--awb-padding-top:24px;--awb-padding-right:24px;--awb-padding-left:24px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one" style="--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-font-size:24px;"><h1 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:24;line-height:1.2;"><b>Music Monetization Strategies in China</b></h1></div><div class="fusion-text fusion-text-1 fusion-text-no-margin" style="--awb-font-size:24px;--awb-margin-bottom:0px;"></div><div class="fusion-sharing-box fusion-sharing-box-1" style="background-color:rgba(255,255,255,0);padding:0;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;" data-title="Category: Starcast" data-description="Music Monetization Strategies in China Your Content Goes Here   

China&#039;s music industry is demonstrating dynamic changes and growth, with technology playing a key role in shaping these transformations. This provides unique opportunities for global artists to tap into" data-link="https://en.kanjian.com/category/products/starcast/"><div class="fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1"><span><a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fen.kanjian.com%2Fcategory%2Fproducts%2Fstarcast%2F&amp;t=Category%3A%20Starcast" target="_blank" rel="noreferrer" title="Facebook" aria-label="Facebook" data-placement="top" data-toggle="tooltip" data-title="Facebook"><i class="fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook" style="color:#bebdbd;" aria-hidden="true"></i></a></span><span><a href="https://twitter.com/share?text=Category%3A%20Starcast&amp;url=https%3A%2F%2Fen.kanjian.com%2Fcategory%2Fproducts%2Fstarcast%2F" target="_blank" rel="noopener noreferrer" title="Twitter" aria-label="Twitter" data-placement="top" data-toggle="tooltip" data-title="Twitter"><i class="fusion-social-network-icon 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<p><span style="font-weight: 400;">China&#8217;s music industry is demonstrating dynamic changes and growth, with technology playing a key role in shaping these transformations. This provides unique opportunities for global artists to tap into a market that is both vast and diverse. Explore the monetization strategies that global artists can employ in the thriving Chinese music market.</span></p>
<h2 class="fusion-responsive-typography-calculated" style="--fontsize: 30; line-height: 1.1;" data-fontsize="30" data-lineheight="33px"><b>Brief Analysis of the Chinese Music Market</b></h2>
<p><span style="font-weight: 400;">China&#8217;s music landscape is rapidly maturing, offering a rich and fertile ground of potential for artists, recording companies, and talent management agencies. The year 2021 marked a historical moment when the total valuation of China&#8217;s music industry reached a colossal 3,787.56 billion yuan, representing an increase of 8.54% from the prior year. This resurgence reflects the admirable resilience and vigor of the Chinese music sector, bouncing back to growth rates observed before the global health crisis. Younger demographics appear to be particularly engrossed in this burgeoning music culture, recognizing it as a key element in enhancing their lifestyle quality. The music sector in China is undergoing a momentous transformation, marked by a harmonious integration of music and technological advancements, and an impressive revival of both online and offline music consumption.</span></p>
<p><span style="font-weight: 400;">The multi-tiered structure of the music industry in China encompasses core, associated, and extended components. As of 2021, these segments achieved output values of 929.29 billion yuan, 2,201.26 billion yuan, and 657.01 billion yuan respectively. This indicates the core sector, primarily fueled by digital music and live performances, recorded an annual growth of 1.17%. The associated layer, too, observed a 1.48% increase thanks to the stability in offline production, sales, and consumption. The extended layer, on the contrary, suffered a decrease of 2.65%, attributable to a decline in conventional consumption practices such as Karaoke.</span></p>
<p><span style="font-weight: 400;">A notable feature of the Chinese music industry&#8217;s narrative in 2021 was its &#8220;revival&#8221;. An overwhelming 80% of its sub-sectors embarked on a trend of recovery growth. The live performance market, which had faced the steepest fall in the previous year, showcased an astonishing annual growth rate of 47%. There were promising developments in the copyright space as well, with the copyright brokerage market and the film, animation, game, and music market both experiencing annual growth exceeding 15%.</span></p>
<p><span style="font-weight: 400;">A significant shift is being observed in the Chinese music industry in the form of the &#8216;IP-ization&#8217; of music offerings. As the era of mobile internet continues to evolve, the productization of music increasingly leans towards branding and IP-ization via cross-industry collaborations. Events such as concerts featuring film, animation, and game soundtracks experienced a substantial increase in 2021. These collaborations are integrating music into the daily lives of people, leading to the formation of music culture brands.</span></p>
<h2 class="fusion-responsive-typography-calculated" style="--fontsize: 30; line-height: 1.1;" data-fontsize="30" data-lineheight="33px"><b>Monetization Strategies in China for Global Artists</b></h2>
<p><span style="font-weight: 400;">The value of the Chinese music industry in 2021, including its core, affiliated, and extended segments, was 929.29 billion yuan, 2,201.26 billion yuan, and 657.01 billion yuan respectively. These figures correspond to 24.54%, 58.11%, and 17.35% of the total industry worth. The pattern observed was a dual increase with one decline: the core and associated sectors were burgeoning, while the extended layer, which includes traditional aspects like Karaoke, experienced a decline. This modification demonstrates a pivot towards integrating digital technology with musical artistry, indicating an opportunity for international artists to tailor their strategies around the expanding digital music and performance sectors.</span></p>
<h3 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.2;" data-fontsize="26" data-lineheight="31.2px"><span style="font-weight: 400;">Grasping the Evolving Trends and Blossoming Sectors</span></h3>
<p><span style="font-weight: 400;">The Chinese music industry exhibited a remarkable bounce-back following the pandemic, with over 80% of its sub-sectors displaying growth trajectories in 2021. The music performance market, the digital music industry, and the music copyright brokerage and management market all registered growth rates of 47%, 10.28%, and 26.23% respectively. These flourishing sectors are ripe for exploration by global artists.</span></p>
<p><span style="font-weight: 400;">In the year 2021, the digital music industry in China was valued at 79.068 billion yuan. Despite the saturation, the online music user base peaked at 729 million. This sector, despite being heavily populated, exhibited vigorous growth propelled by technological advancements like 5G, AI, big data, and VR. These developments underscore the need for international artists to harness the potential of digital platforms and technologies to engage with the Chinese audience.</span></p>
<p><span style="font-weight: 400;">In the same year, the revision of the Copyright Law in China ushered in positive modifications in music copyright management, with the licensing income of the China Music Copyright Association escalating to 442 million yuan, marking an 8.3% growth on a year-on-year basis. This development indicates the importance for international artists to prioritize securing their music copyrights in China in order to leverage this positive trend.</span></p>
<p><span style="font-weight: 400;">While music programs on television are showing signs of stagnation, the income from radio advertising in music categories experienced a 2% increase in 2021, touching the 1.581 billion yuan mark. This shift towards digitization in the broadcasting industry illuminates potential avenues for international artists to monetize their work in radio broadcasting.</span></p>
<p><span style="font-weight: 400;">The total value of music output in film, television dramas, games, and animation was roughly 740 million yuan in 2021, marking a year-on-year increase of 15.2%. Coupled with a 14.6% rise in the gaming industry, the intersection of music with these mediums presents a fertile ground for monetization strategies for international artists.</span></p>
<p><span style="font-weight: 400;">Although traditional karaoke experienced a 6.5% slump, the online karaoke market skyrocketed by 45% in 2021, hitting the 15.58 billion yuan milestone. This shift from traditional to online platforms unveils new potential channels for international artists to monetize their work.</span></p>
<h3 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.2;" data-fontsize="26" data-lineheight="31.2px"><span style="font-weight: 400;">Adapting Monetization Techniques to Market Dynamics</span></h3>
<p><span style="font-weight: 400;">China&#8217;s vibrant and evolving music industry brims with numerous opportunities for global artists to monetize their work. However, an understanding and adaptation to the unique traits and trends of this market is vital.</span></p>
<p><span style="font-weight: 400;">Artists need to emphasize their visibility on digital platforms such as streaming services, social media, and online music festivals to tap into China&#8217;s thriving digital music industry. Digital concerts, live streams, and fan engagement activities can provide substantial revenue streams in a time when digital consumption is predominant.</span></p>
<p><span style="font-weight: 400;">In view of the improving copyright environment in China, artists should actively register and enforce their music copyrights. Licensing their music to Chinese platforms and engaging local copyright management organizations can result in substantial royalty income.</span></p>
<p><span style="font-weight: 400;">With the rising popularity of music in film, TV, games, and animation, artists can think about diversifying their music formats. Partnerships with local filmmakers, game developers, and animation studios for original soundtracks and theme songs can unlock additional revenue streams.</span></p>
<p><span style="font-weight: 400;">As online karaoke gains increasing popularity, artists could consider licensing their music to these platforms, thus earning royalties while also gaining exposure among Chinese consumers.</span></p>
<h3 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.2;" data-fontsize="26" data-lineheight="31.2px"><span style="font-weight: 400;">The Influence of Live Performances and Festivals</span></h3>
<p><span style="font-weight: 400;">The music performance market demonstrated a strong recovery and development momentum, with a surge in the number of performances, audience count, average ticket prices, and box office revenue. Outdoor music festivals and live music venues were central to this resurgence.</span></p>
<p><span style="font-weight: 400;">The younger generation, specifically the age group of 20-29 which forms a significant 84.1% of the online music user base in China (729 million in 2021), has been pivotal to the revival of live performances and festivals. By synchronizing with the preferences of this demographic, such as genre preferences, social issues, and emerging trends, musicians can design performances that strike a chord with the audience.</span></p>
<p><span style="font-weight: 400;">Outdoor music festivals represent a lucrative opportunity. These festivals often amalgamate music with other cultural elements, thereby creating an immersive experience. The allure of these festivals lies in their ability to offer a diversity of musical styles, bringing together artists from different genres. By participating in these festivals, musicians not only gain exposure but also benefit from the shared audience of the varied lineup.</span></p>
<p><span style="font-weight: 400;">As China continues its journey of economic growth and technological advancement, the demand for cultural experiences, including live performances and festivals, is projected to surge. Musicians and record labels should think about establishing a long-term presence in the market, building relationships with festival organizers and promoters.</span></p>
<h3 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.2;" data-fontsize="26" data-lineheight="31.2px"><span style="font-weight: 400;">Thinking Ahead</span></h3>
<h3 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.2;" data-fontsize="26" data-lineheight="31.2px"><span style="font-weight: 400; font-size: 16px;">As the Chinese music industry continues to metamorphose, international artists need to remain nimble, continually adapting their monetization strategies to align with the emerging trends. With technology steering the transformation, artists need to stay technologically adept, leveraging advancements in AI, VR, and big data to construct immersive and engaging music experiences. The successful artists in China will be those who can seamlessly blend creativity, technology, and business acumen in this rapidly transforming market.</span></h3>
<h1 class="fusion-responsive-typography-calculated" style="--fontsize: 35; line-height: 1.2;" data-fontsize="35" data-lineheight="42px"><b>Understanding the Music Consumer in China</b></h1>
<p><span style="font-weight: 400;">For musicians and record labels with an ambition to delve into the Chinese market, a profound comprehension of the Chinese music consumer is absolutely essential. China, with its vast and diverse populace, is a treasure trove of myriad musical tastes. The significant tech-savviness of Chinese consumers heavily influences the contours of the music industry, thereby positioning technology as a key catalyst in the evolution of the music consumption paradigm.</span></p>
<p><span style="font-weight: 400;">The emergence of the digital age has dramatically transformed the manner in which music is consumed in China. This transformation has been propelled by advancements in digital technology and the integration of music platforms. These changes have spurred the birth of new consumption models such as &#8220;music + social platform&#8221; and &#8220;music + live streaming sales.&#8221; To illustrate this transformation, it is noteworthy that the count of online live streaming users in China reached a significant milestone of 660 million in 2021. This underscores the extensive magnitude of digital music consumption in the country.</span></p>
<p><span style="font-weight: 400;">The propensity for rapid innovation is a hallmark of the Chinese market. This trait is vividly manifest in the country&#8217;s digital music scene. Cutting-edge technologies, including but not limited to 5G, Artificial Intelligence, big data, and virtual reality, have found wide application in the music market. This integration has heralded the inception of new business models and formats that are driving industry growth.</span></p>
<p><span style="font-weight: 400;">Two of the most significant innovations reshaping the Chinese digital music landscape are the blending of music platforms with social media and the incorporation of live streaming into the music experience. The former allows artists to engage with fans on a direct and personal level, nurturing an intimate bond that fosters a devoted fan base. The latter, with its impressive user base of 660 million in 2021, has evolved from a basic entertainment medium to a powerful instrument for music promotion and sales.</span></p>
<p><span style="font-weight: 400;">Short video platforms have played a pivotal role in the spread of digital music. Through the creation of captivating and engaging short videos, musicians have the potential to reach an impressively large audience. These platforms also provide opportunities for revenue generation through strategic partnerships, advertisements, and virtual gifts.</span></p>
<p><span style="font-weight: 400;">For international artists and labels, adapting to local consumption patterns is a critical aspect of achieving success in the Chinese market. Chinese consumers have unique preferences and behaviors. A prominent characteristic is their inclination towards local and traditional music, but there is also a noticeable burgeoning interest in international music.</span></p>
<p><span style="font-weight: 400;">Cultural sensitivity and awareness of local traditions and values often make the difference between success and failure. It is important that lyrics, themes, and even musical styles are crafted with an understanding of the Chinese audience&#8217;s preferences.</span></p>
<p><span style="font-weight: 400;">Tailoring content to resonate with the Chinese consumer&#8217;s preferences is of paramount importance. Strategies may include collaborations with local artists, incorporation of traditional Chinese elements, or even generating exclusive content for the Chinese market.</span></p>
<p><span style="font-weight: 400;">The social dimension of music consumption in China presents a unique landscape that international artists must fully comprehend. Prominent platforms like Tencent Music Entertainment (TME) place a strong emphasis on nurturing a vibrant community of music enthusiasts. This focus on fostering social interaction facilitates the creation of strong bonds among users, forming the foundation of the platform&#8217;s monetization strategy. These community-building endeavors cultivate highly engaged users who are more likely to make purchases on the platform.</span></p>
<p><span style="font-weight: 400;">The fervor of Chinese fan culture is particularly notable. Fans frequently mobilize large-scale coordinated actions to express support for their favorite artists. These actions can include bulk purchasing of albums, organizing fan events, and initiating social media campaigns.</span></p>
<p><span style="font-weight: 400;">Furthermore, audio live streaming has surfaced as a significant driver of growth for platforms like TME. This innovation not only enriches the user experience but also attracts more audio anchors, which in turn benefits the music ecosystem. It provides a platform for diverse talents to showcase their skills and reach a wider audience.</span></p>
<h1 class="fusion-responsive-typography-calculated" style="--fontsize: 35; line-height: 1.2;" data-fontsize="35" data-lineheight="42px"><b>Navigating Partnerships with Chinese Companies</b></h1>
<p><span style="font-weight: 400;">China&#8217;s music industry is marked by an evolving &#8220;music+&#8221; ecosystem driven by a paid model. Original songs are disseminated through short video and social platforms, often gaining popularity due to traffic guidance. Leading digital music companies are diversifying into short video, general entertainment live streaming, and long-form audio domains to provide more diverse and personalized value-added services.</span></p>
<p><span style="font-weight: 400;">In 2021, following the implementation of the revised &#8220;Copyright Law,&#8221; the China Music Copyright Association’s licensing income reached 442 million yuan, up 8.3% from the previous year. This development has set the stage for rewarding recording producers for broadcasting and performing rights. Musicians entering the Chinese market must be cognizant of the evolving copyright landscape. Engaging with legal experts and local partners is imperative to safeguard intellectual property rights and maximize revenue.</span></p>
<p><span style="font-weight: 400;">The integration of music with technology is revolutionizing China&#8217;s music industry. By partnering with digital platforms that utilize advanced technologies such as 5G, AI, big data, and virtual reality, musicians can leverage innovative formats and business models.### Capitalizing on Social Media and Short Video Platforms</span></p>
<p><span style="font-weight: 400;">With the rise of social media and short video platforms, musicians have an avenue to reach a vast audience. By forming partnerships with platforms like Douyin (TikTok&#8217;s Chinese counterpart), musicians can use creative marketing strategies to promote their music. Additionally, collaborations with influencers can be instrumental in amplifying reach and engagement.</span></p>
<p><span style="font-weight: 400;">In building partnerships, cultural sensitivity is key. It&#8217;s crucial to understand the preferences and values of the Chinese audience. Tailoring content and messaging to resonate with the local culture can foster a positive brand image and facilitate successful collaborations with Chinese companies.</span></p>
<p><span style="font-weight: 400;">With continuous technological advancements and the increasing integration of the digital economy with musical creativity, the Chinese music industry is poised for further growth. Strategic partnerships with Chinese companies can unlock a plethora of opportunities for musicians seeking to monetize their art. However, it is paramount to navigate these partnerships with diligence, cultural sensitivity, and a forward-looking approach.</span></p>
<h2 class="fusion-responsive-typography-calculated" style="--fontsize: 30; line-height: 1.1;" data-fontsize="30" data-lineheight="33px"><b>Conclusion</b></h2>
<p><span style="font-weight: 400;">In summary, the Chinese music industry in 2021 showed a strong recovery trend driven by technological advancements, digitalization, an increase in music performances, IP-ization of music products, an improved copyright environment, cultural consumption, and the integration of music platforms. These factors, coupled with the resilience and adaptability of the industry, contributed to its robust growth.</span></p>
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		<title>Understanding the Chinese Music Digital Landscape</title>
		<link>https://en.kanjian.com/uncategorized/understanding-the-chinese-music-digital-landscape/</link>
		
		<dc:creator><![CDATA[Tinko Georgiev]]></dc:creator>
		<pubDate>Wed, 21 Jun 2023 09:32:06 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
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					<description><![CDATA[Explore the intricacies of the Chinese music market. This article offers an in-depth analysis of the Chinese music landscape, focusing on the digital ecosystem and consumption patterns, providing international artists with the knowledge to effectively navigate this flourishing market.]]></description>
										<content:encoded><![CDATA[<h1><b>Understanding the Chinese Music Digital Landscape</b></h1>
<p><span style="font-weight: 400;">Explore the intricacies of the Chinese music market. This article offers an in-depth analysis of the Chinese music landscape, focusing on the digital ecosystem and consumption patterns, providing international artists with the knowledge to effectively navigate this flourishing market.</span></p>
<h2><b>Interpreting the Chinese Music Market</b></h2>
<p><span style="font-weight: 400;">Analogous to the historic Silk Road, the current Chinese music market symbolizes a dynamic conduit for cultural, technological, and idea exchanges between the East and West. It has transformed into a digital superhighway, creating a vibrant canvas for musicians to harness the numerous possibilities within China&#8217;s diverse music market.</span></p>
<p><span style="font-weight: 400;">With a robust internet user base of over 900 million and a burgeoning middle class, China is a vast field for music consumption. The country&#8217;s music sector has witnessed a significant transformation, evolving from a space prone to unauthorized distribution to a highly regulated industry with a variety of income sources. The surge in digital music consumption and live performances in recent years illustrates this shift. For context, in 2021, the nation&#8217;s digital music market amounted to an impressive RMB 79.068 billion, registering a year-on-year growth of 10.3%. This growth pattern reveals the market&#8217;s substantial demand for music. This strong upward trajectory indicates the enduring vitality of the digital music market, even amidst global challenges. With a burgeoning user base of 729 million, led by the 20-29 age demographic, the digital music space offers artists an expansive, engaged audience.</span></p>
<p><span style="font-weight: 400;">Yet, to define China merely as a large consumer market would fail to capture the breadth and depth of its intricate musical culture. This culture is a complex mosaic, blending ancient traditions, contemporary pop sensibilities, and an ever-evolving technology ecosystem. This fertile ground supports diverse genres such as Mandopop, C-pop, hip-hop, and electronic music, which prosper alongside traditional Chinese opera and folk music.</span></p>
<p><span style="font-weight: 400;">What attracts global artists to China is not solely its massive market size, but also its potential for artistic exploration and financial gain. This piece serves as a compass for global artists, offering a roadmap through the complex Chinese music market. Whether an established or emerging artist, comprehending this landscape is crucial for your musical journey in China.</span></p>
<h2><b>China&#8217;s Digital Music Ecosystem</b></h2>
<p><span style="font-weight: 400;">In the wake of the revised &#8220;Copyright Law,&#8221; China&#8217;s music industry has started adjusting its operations. With the China Music Copyright Association&#8217;s licensing income reaching RMB 442 million, an 8.3% increase from the previous year, the sector is now prioritizing compliance with laws and regulations, as encouraged by the National Copyright Administration. As part of this effort, a &#8220;Sword Network Action&#8221; was launched to investigate and manage copyright infringements, solidifying the protection of online digital music copyright. This evolving landscape necessitates new technologies, such as blockchain, to ensure robust copyright protection.</span></p>
<p><span style="font-weight: 400;">Further invigorating the digital music landscape is the rise of the &#8220;music+&#8221; ecosystem. This ecosystem operates under a paid model and extends beyond conventional music services, providing interactive and socially innovative experiences. Such a transition satisfies younger users&#8217; appetite for premium music and derivative content and fuels the continued development of digital music products and services, made possible by emerging technologies such as 5G, 8K, and big data.</span></p>
<p><span style="font-weight: 400;">The flourishing music market in China thrives on the synergy of various players who contribute to the tapestry of the industry. Pivotal in molding the market landscape and consumption trends, these digital service providers – both streaming and non-streaming – are instrumental in distributing and popularizing music. This analysis aims to elucidate the functions of these entities and how they can serve as vital platforms for international artists.</span></p>
<h3><span style="font-weight: 400;">Influence of Streaming Digital Service Providers</span></h3>
<p><span style="font-weight: 400;">Tencent Music Entertainment (TME) has positioned itself at the forefront of China&#8217;s music streaming arena with its triumvirate of streaming services &#8211; QQ Music, Kugou, and Kuwo. By the conclusion of 2021, TME reported a staggering 615 million monthly active users, with 76.2 million users generating revenue via subscriptions or digital album purchases.</span></p>
<p><span style="font-weight: 400;">NetEase Cloud Music, another major influencer, ended the year 2021 with an impressive 182.6 million monthly active users, among which 28.9 million were paying subscribers. NetEase has successfully established a distinct space for itself, fostering a thriving community where users partake in active discussions and playlist sharing.</span></p>
<p><span style="font-weight: 400;">Adding to the dynamic milieu is ByteDance, TikTok&#8217;s parent company, with its entrant &#8216;Qishui Yinyue,&#8217; translated as &#8216;Soda Music.&#8217; Providing access to a catalogue of over 10 million music tracks and integrating with Douyin (the Chinese counterpart of TikTok), this platform introduces an intriguing dynamic to the market. With ByteDance&#8217;s other music-streaming service, Resso, gaining popularity in India and other countries, it will be interesting to monitor how Qishui Yinyue navigates the digital landscape in light of recent government scrutiny towards digital platform owners.</span></p>
<p><span style="font-weight: 400;">The significance of streaming services like TME, NetEase Cloud Music, and Qishui Yinyue for international artists cannot be overstated. Not only do they provide direct access to an active Chinese audience, but partnerships with these platforms also offer artists an opportunity to gain increased exposure via featured spots on playlists.</span></p>
<h3><span style="font-weight: 400;">Significance of Non-streaming Digital Service Providers</span></h3>
<p><span style="font-weight: 400;">Complementing their streaming counterparts, non-streaming digital service providers such as Douyin (Chinese TikTok), Kuaishou, PICO, Wondershare Filmora, Keep, EQXiu, Xiumi, and others also wield substantial influence in China&#8217;s music industry.</span></p>
<p><span style="font-weight: 400;">Short-video platforms like Douyin and Kuaishou often feature music as background scores for their videos, presenting a unique promotional opportunity for artists. While these platforms may not be primarily used for music discovery, an enjoyable video paired with a catchy track can motivate viewers to explore more from the associated artist.</span></p>
<p><span style="font-weight: 400;">Virtual reality pioneer PICO offers artists an alternative avenue for engagement. Through immersive experiences enabled by its integrated XR platform, PICO presents the potential for VR concerts and music experiences, connecting artists with a unique segment of the audience intrigued by VR technology.</span></p>
<p><span style="font-weight: 400;">Platforms like Wondershare Filmora, EQXiu, and Xiumi, which focus on video editing and presentation creation, further broaden the reach of music by enabling its use as background scores. This passive mode of discovery can lead to music reaching new demographics who engage with presentations, videos, and other creative content. In a rapidly evolving digital environment, these platforms underline the boundless potential for music distribution and promotion.</span></p>
<h3><span style="font-weight: 400;">Radio and Television Music</span></h3>
<p><span style="font-weight: 400;">Radio and television also play pivotal roles within China&#8217;s music sector. In 2021, income from radio advertising in music categories amounted to RMB 1.581 billion, and nationwide radio listeners peaked at 681 million. The rise of &#8220;cloud technology&#8221; has resulted in a redefinition of conventional listening habits, and smart listening is becoming mainstream. However, these trends coincide with a decrease in music TV variety shows and evening party programs, emphasizing the need for innovative, digitized program formats.</span></p>
<h3><span style="font-weight: 400;">Music in Film, Television, Games, and Animation</span></h3>
<p><span style="font-weight: 400;">2021 saw the total value of music in film, television dramas, games, and animation reach approximately RMB 740 million, demonstrating a 15.2% year-on-year increase. This growth trend indicates the convergence of music with various entertainment formats, including short videos and live broadcasts. Online virtual performances and game soundtracks are emerging as immersive and popular mediums for music consumption, further diversifying the digital music industry.</span></p>
<h3><span style="font-weight: 400;">The Karaoke Industry</span></h3>
<p><span style="font-weight: 400;">Despite the adverse effects of the pandemic on the karaoke industry, online karaoke emerged as a new form of entertainment. The market size for online karaoke in 2021 reached RMB 15.58 billion, marking a 45% increase from the previous year, with approximately 510 million users. The integration of karaoke functions into short video scenarios signals the rise of social, scene-based transformations in online karaoke.</span></p>
<p><span style="font-weight: 400;">Overall, the Chinese digital music ecosystem presents an intriguing fusion of traditional music practices and digital innovation, fueled by evolving consumer preferences and technological advancements. Understanding these key components is pivotal for artists seeking to navigate and succeed in China&#8217;s dynamic music landscape.</span></p>
<h3><span style="font-weight: 400;">What it Means for International Artists</span></h3>
<p><span style="font-weight: 400;">For global artists, these streaming platforms offer an avenue to reach an extensive audience in China. Collaborating with local artists, having your tracks featured on popular playlists, and participating in online concerts can be immensely beneficial. Particularly, Qishui Yinyue&#8217;s integration with Douyin presents an opportunity for artists to leverage the virality of short videos for music promotion.</span></p>
<p><span style="font-weight: 400;">Having your music on non-streaming DSPs is not just about diversification; it’s about reaching new audiences who aren’t necessarily seeking new music but stumble upon it through the content they enjoy. For example, a fitness enthusiast using the Keep app for workout routines might be introduced to an energetic track, or a budding videographer using Wondershare Filmora for editing might incorporate a particular song into a video project. These platforms serve as an avenue for passive discovery, where the user might not actively be looking for new music but comes across it due to the platform’s content.</span></p>
<p><span style="font-weight: 400;">The digital service providers, both streaming and non-streaming, play an essential role in the distribution and promotion of music. However, navigating this landscape can be challenging for global artists who are unfamiliar with the local market. This is where Kanjian’s expertise becomes indispensable. With its extensive experience and insights into the Chinese music market, Kanjian can guide rightsholders in forming collaborations with major streaming services like TME, NetEase Cloud Music, and Qishui Yinyue. These collaborations are crucial for a multitude of reasons: they provide a direct avenue to reach the Chinese audience and can help artists gain featured spots on playlists, significantly enhancing exposure. Kanjian stands as a trusted partner and an expert navigator in the Chinese music landscape, helping global artists to seamlessly integrate into this booming market</span></p>
<h2><b>Knowing Your Audience</b></h2>
<p><span style="font-weight: 400;">A keen understanding of demographic factors is an essential foundation for international artists desiring to make a significant impact in the burgeoning Chinese music market. China, home to a population exceeding 1.4 billion, presents an enormous audience base. Nevertheless, this audience is far from monolithic, with considerable variations spanning age, tastes, and consumption habits.</span></p>
<p><span style="font-weight: 400;">Central to the patterns of music consumption in China are its young people. Reports indicate that an overwhelming 84.1% of users on mainstream digital music platforms fall within the age bracket of 20-29. This demographic group, typically referred to as the post-90s and post-00s generations, is well-versed in digital technologies and has played a key role in the ascendance of streaming services. They show a high degree of openness to foreign music genres and have a robust presence on various social media platforms.</span></p>
<p><span style="font-weight: 400;">Furthermore, the vast geographic dimensions of China result in a wide array of regional music preferences. For instance, Mandopop reigns supreme in the Eastern and Southern provinces, while traditional and regional music hold sway in the Western provinces. International artists may need to fine-tune their content to harmonize with these regional inclinations.</span></p>
<p><span style="font-weight: 400;">A notable difference in consumption patterns emerges between urban and rural populations. The urban audiences are more inclined to engage with an array of genres, encompassing Western music, whereas rural audiences exhibit a preference for local and traditional music. This discrepancy extends to technology adoption, with urban locales experiencing higher penetration of streaming services.</span></p>
<h2><b>Understanding Content Regulations and Copyright Issues</b></h2>
<p><span style="font-weight: 400;">While the immense opportunities within the Chinese music market are certainly tantalizing, they also bring with them a unique set of challenges that international artists must deftly navigate. Among these challenges, perhaps the most crucial are strict content regulations and copyright issues.</span></p>
<p><span style="font-weight: 400;">China is known for its rigorous content regulations, demanding international artists to be fully aware of cultural norms and government policies. Lyrics and themes that may be considered commonplace or harmless in Western countries could potentially be viewed as inappropriate or sensitive in China. For instance, content involving explicit language, or anything that could be construed as culturally insensitive may invite scrutiny or lead to content removal from platforms. It underscores the need for foreign artists to conduct comprehensive research and due diligence before launching their music into the Chinese market, ensuring their work aligns with cultural and governmental guidelines.</span></p>
<p><span style="font-weight: 400;">China&#8217;s past track record has invited criticism regarding its management of intellectual property rights. However, the narrative has significantly evolved in recent years. The Chinese government has initiated substantial efforts to bolster copyright laws, recognizing the critical role creative industries play in shaping the country&#8217;s global image. This shift reflects not only in the letter of the law but also in its enforcement, with several high-profile copyright infringement cases highlighting China&#8217;s commitment to intellectual property protection.</span></p>
<p><span style="font-weight: 400;">That being said, international artists must remain proactive and vigilant in safeguarding their work. They should invest time in understanding the specifics of China&#8217;s copyright laws and the procedures in place for recourse should their rights be infringed upon. Artists may consider engaging local legal counsel who can provide specific guidance and ensure that they stay compliant with local rules while maximizing their protection.</span></p>
<p><span style="font-weight: 400;">Moreover, the unique internet landscape of China, often referred to as the &#8220;Great Firewall,&#8221; affects the availability of global digital platforms within the country. International artists, who may be accustomed to platforms like YouTube, Facebook, and Twitter for content dissemination and audience engagement, must adapt to China&#8217;s homegrown platforms such as Weibo, WeChat, and Youku.</span></p>
<p><span style="font-weight: 400;">Each of these platforms holds a vast user base and comes with its unique features and audience behavior. Understanding these nuances could help artists optimize their presence on these platforms, enabling them to effectively reach and engage with their Chinese audience.</span></p>
<p><span style="font-weight: 400;">For example, Weibo, often compared to Twitter, is a microblogging site where users can follow artists and engage with their content. WeChat, a multi-purpose app, offers functionalities similar to Facebook and Instagram and has a massive audience base. It also allows artists to create WeChat Official Accounts to share updates, sell merchandise, and engage with fans. Youku, similar to YouTube, is a video-sharing website where artists can share music videos and behind-the-scenes footage.</span></p>
<h2><b>Conclusion</b></h2>
<p><span style="font-weight: 400;">In summary, while music streaming is a significant part of the music industry in Western markets, it is not the only major revenue stream in China, where the industry is more diversified. The Western music industry is more centered on streaming platforms and relies heavily on the pro-rata model, which has been criticized for favoring major artists and labels at the expense of smaller and niche artists. In contrast, the Chinese market, with players like Tencent Music Entertainment, has a more diversified approach, emphasizing social entertainment, innovative advertising, live performances, and a blend of online and offline experiences. This diversification allows for a wider range of revenue streams and potentially a more sustainable ecosystem for artists and the industry as a whole. It is also noteworthy that the Chinese market is embracing new technologies, consumption patterns, and business models, which are contributing to the industry&#8217;s high-quality development opportunities</span></p>
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